{"id":1867,"date":"2025-07-27T12:24:10","date_gmt":"2025-07-27T16:24:10","guid":{"rendered":"https:\/\/posicionarte.cl\/blog\/diferencias-clave-entre-seo-on-page-y-tecnico-en-entornos-wordpress-o-shopify\/"},"modified":"2025-07-27T12:24:10","modified_gmt":"2025-07-27T16:24:10","slug":"diferencias-clave-entre-seo-on-page-y-tecnico-en-entornos-wordpress-o-shopify","status":"publish","type":"post","link":"https:\/\/posicionarte.cl\/blog\/blog\/diferencias-clave-entre-seo-on-page-y-tecnico-en-entornos-wordpress-o-shopify\/","title":{"rendered":"Diferencias clave entre SEO on-page y t\u00e9cnico en entornos WordPress o Shopify"},"content":{"rendered":"<h2>\u00bfQu\u00e9 es el SEO on-page?<\/h2>\n<p>El SEO on-page se enfoca en los elementos visibles y editables dentro de tu sitio web. En plataformas como WordPress o Shopify, esto incluye desde la calidad del contenido, hasta las etiquetas HTML, estructura de encabezados, uso de palabras clave y enlaces internos. Es la capa del SEO que busca alinear la intenci\u00f3n del usuario con la relevancia del contenido.<\/p>\n<h2>\u00bfY qu\u00e9 es el SEO t\u00e9cnico?<\/h2>\n<p>El SEO t\u00e9cnico abarca la parte no visible para los usuarios, pero crucial para que los motores de b\u00fasqueda puedan rastrear, indexar y comprender correctamente tu sitio. Incluye optimizaci\u00f3n de velocidad, arquitectura del sitio, redirecciones, estructura de URLs, sitemap.xml, robots.txt, y mucho m\u00e1s. Su implementaci\u00f3n depende fuertemente de la plataforma que uses.<\/p>\n<h2>SEO on-page en WordPress vs Shopify<\/h2>\n<p>En <a href=\"https:\/\/posicionarte.cl\" rel=\"follow\">WordPress<\/a>, el SEO on-page ofrece mayor flexibilidad gracias a plugins como Yoast o Rank Math. Puedes editar metat\u00edtulos, descripciones, slugs y m\u00e1s desde cada entrada. En Shopify, aunque es m\u00e1s limitado, tambi\u00e9n puedes editar t\u00edtulos y descripciones de productos y colecciones, pero con menos personalizaci\u00f3n y control de estructura.<\/p>\n<ul>\n<li><strong>WordPress:<\/strong> libertad total para modificar encabezados, enlaces internos, contenido multimedia y estructura sem\u00e1ntica.<\/li>\n<li><strong>Shopify:<\/strong> ajustes r\u00e1pidos desde el panel de producto, aunque con menor granularidad en t\u00e9rminos de control sobre HTML o etiquetas personalizadas.<\/li>\n<\/ul>\n<h2>SEO t\u00e9cnico en WordPress vs Shopify<\/h2>\n<p>Ambas plataformas presentan retos distintos en t\u00e9rminos t\u00e9cnicos. En WordPress, el control del c\u00f3digo y los servidores implica mayor libertad, pero tambi\u00e9n responsabilidad. Puedes implementar mejoras de velocidad, optimizaci\u00f3n de base de datos, control de cach\u00e9s y estructura de carpetas. En Shopify, gran parte del SEO t\u00e9cnico est\u00e1 predefinido por su sistema SaaS, lo cual simplifica tareas, pero limita personalizaci\u00f3n.<\/p>\n<ul>\n<li><strong>WordPress:<\/strong> requiere conocimientos t\u00e9cnicos o plugins para gestionar redirecciones, velocidad y seguridad.<\/li>\n<li><strong>Shopify:<\/strong> se encarga autom\u00e1ticamente de muchas tareas t\u00e9cnicas, pero no permite acceso a archivos como robots.txt o modificar la estructura de URL de forma libre.<\/li>\n<\/ul>\n<h2>\u00bfCu\u00e1l enfoque priorizar en cada plataforma?<\/h2>\n<p>En entornos WordPress, puedes trabajar en paralelo tanto el SEO on-page como el t\u00e9cnico, siempre que cuentes con el conocimiento adecuado o un equipo especializado. En Shopify, es recomendable concentrarse en el SEO on-page y apoyarse en apps espec\u00edficas para cubrir aspectos t\u00e9cnicos donde la plataforma lo permite.<\/p>\n<h2>Integraci\u00f3n de ambos enfoques para resultados s\u00f3lidos<\/h2>\n<p>No existe una dicotom\u00eda entre <a href=\"https:\/\/posicionarte.cl\" rel=\"follow\">SEO on-page y t\u00e9cnico<\/a>, sino una relaci\u00f3n complementaria. El \u00e9xito en buscadores depende de ambos. Puedes tener contenido excelente, pero si tu sitio no carga r\u00e1pido o no est\u00e1 bien indexado, perder\u00e1s tr\u00e1fico. Lo ideal es auditar ambas \u00e1reas y ejecutar mejoras en conjunto.<\/p>\n<p><script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [\n    {\n      \"@type\": \"Question\",\n      \"name\": \"\u00bfQu\u00e9 diferencia al SEO on-page del t\u00e9cnico?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"El SEO on-page se enfoca en contenido y estructura visible, mientras que el t\u00e9cnico aborda aspectos como velocidad, rastreo, c\u00f3digo y estructura interna.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"\u00bfWordPress permite m\u00e1s control SEO que Shopify?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"S\u00ed. WordPress ofrece mayor personalizaci\u00f3n tanto en SEO on-page como t\u00e9cnico, aunque tambi\u00e9n implica mayor complejidad de gesti\u00f3n.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"\u00bfShopify tiene limitaciones en SEO t\u00e9cnico?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"S\u00ed. Shopify gestiona muchos aspectos t\u00e9cnicos de forma autom\u00e1tica, pero limita la personalizaci\u00f3n en archivos como robots.txt o estructuras de URL.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"\u00bfCu\u00e1l enfoque priorizar seg\u00fan la plataforma?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"En WordPress puedes abordar ambos de forma paralela. En Shopify es recomendable priorizar SEO on-page y usar apps para suplir limitaciones t\u00e9cnicas.\"\n      }\n    }\n  ]\n}\n<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Conoce c\u00f3mo implementar SEO on-page y t\u00e9cnico seg\u00fan la plataforma: WordPress o Shopify, y lleva tu estrategia digital a otro nivel.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1,250,40],"tags":[215,212,267,39],"class_list":["post-1867","post","type-post","status-publish","format-standard","hentry","category-blog","category-pagina-web","category-seo","tag-agencia-seo","tag-agencia-seo-chile","tag-agencia-seo-para-empresas","tag-alojamiento-web"],"_wp_attached_file":null,"_wp_attachment_metadata":null,"_wp_attachment_image_alt":null,"litespeed-optimize-set":null,"litespeed-optimize-size":null,"_elementor_source_image_hash":null,"_elementor_is_screenshot":null,"_source_url":null,"original_url":null,"_wp_attachment_backup_sizes":null,"_wp_attachment_context":null,"_wp_trash_meta_status":null,"_wp_trash_meta_time":null,"_oembed_44e1856a4c937543f2e1a640e282ba87":null,"_oembed_time_44e1856a4c937543f2e1a640e282ba87":null,"template_type":null,"include_in_zip":null,"elementor_pro_required":null,"wp_page_template":null,"_g_feedback_shortcode_cfda2e15823cbf93e299b881da953f1472abf274":null,"_g_feedback_shortcode_atts_cfda2e15823cbf93e299b881da953f1472abf274":null,"gm_preset_preview":null,"gm_preset_screenshot":null,"gm_compiled_css":null,"gm_preset_key":null,"gm_version":null,"gm_compiled_css_rtl":null,"gm_preset_settings":null,"_menu_item_type":null,"_menu_item_menu_item_parent":null,"_menu_item_object_id":null,"_menu_item_object":null,"_menu_item_target":null,"_menu_item_classes":null,"_menu_item_xfn":null,"_menu_item_url":null,"_wp_old_date":null,"_g_feedback_shortcode_1a40ccbfe02879873e3e4903a684e26e7da29ca7":null,"_g_feedback_shortcode_atts_1a40ccbfe02879873e3e4903a684e26e7da29ca7":null,"_yoast_wpseo_meta-robots-noindex":null,"_yoast_wpseo_meta-robots-nofollow":null,"_g_feedback_shortcode_c39cd5f58ed1caa3438c80e25f32405eceb0bf5e":null,"_g_feedback_shortcode_atts_c39cd5f58ed1caa3438c80e25f32405eceb0bf5e":null,"_g_feedback_shortcode_8417f978a085f34d06b3a211d08e25046e68ce99":null,"_g_feedback_shortcode_atts_8417f978a085f34d06b3a211d08e25046e68ce99":null,"_g_feedback_shortcode_d56b30adae9ec2bd3373d8cc4765683a6e82fb52":null,"_g_feedback_shortcode_atts_d56b30adae9ec2bd3373d8cc4765683a6e82fb52":null,"_g_feedback_shortcode_dcca4b4ceae7ca25091ecf6ab42601aa112426c7":null,"_g_feedback_shortcode_atts_dcca4b4ceae7ca25091ecf6ab42601aa112426c7":null,"_g_feedback_shortcode_bdc0f70fb7932a5d79f6d0e91d3faaaa003f8ce8":null,"_g_feedback_shortcode_atts_bdc0f70fb7932a5d79f6d0e91d3faaaa003f8ce8":null,"_g_feedback_shortcode_cb8cdd1ca13d90d88da3d58720b51b0cffdac0d3":null,"_g_feedback_shortcode_atts_cb8cdd1ca13d90d88da3d58720b51b0cffdac0d3":null,"_jetpack_memberships_contains_paid_content":null,"_yoast_wpseo_primary_category":null,"_oembed_7b0ff7199e7f66e310bfc4f9f78c02ad":null,"_oembed_time_7b0ff7199e7f66e310bfc4f9f78c02ad":null,"_g_feedback_shortcode_2a40a226f6c268dcabd6183e5e4881b6cc155172":null,"_g_feedback_shortcode_atts_2a40a226f6c268dcabd6183e5e4881b6cc155172":null,"_g_feedback_shortcode_344d1b87dd1ac338a283012d02d670d24f69acd6":null,"_g_feedback_shortcode_atts_344d1b87dd1ac338a283012d02d670d24f69acd6":null,"_g_feedback_shortcode_5bb2df10f7e967ac2a48643be364d8f46b3b8110":null,"_g_feedback_shortcode_atts_5bb2df10f7e967ac2a48643be364d8f46b3b8110":null,"_g_feedback_shortcode_5115331726dc005ff8e058fd46f4081ad6dd2dec":null,"_g_feedback_shortcode_atts_5115331726dc005ff8e058fd46f4081ad6dd2dec":null,"_g_feedback_shortcode_1dfcd921c0e4d8a6cfc9a5fc027244a3fd3290be":null,"_g_feedback_shortcode_atts_1dfcd921c0e4d8a6cfc9a5fc027244a3fd3290be":null,"_g_feedback_shortcode_b25ac7937bd0541a8f045f03af95eaf501d7e734":null,"_g_feedback_shortcode_atts_b25ac7937bd0541a8f045f03af95eaf501d7e734":null,"_wpas_done_all":"1","_publicize_shares":[{"status":"success","message":"https:\/\/facebook.com\/553762604494567_122142624674790958","timestamp":1753633468,"service":"facebook","connection_id":25569341,"external_id":"553762604494567","external_name":"Arriendos de Verano en la Serena","profile_picture":"https:\/\/scontent-iad3-2.xx.fbcdn.net\/v\/t39.30808-1\/481670990_10235277392890851_8130434525602217368_n.jpg?stp=cp0_dst-jpg_s50x50_tt6&_nc_cat=105&ccb=1-7&_nc_sid=f907e8&_nc_ohc=SOSHzivtriwQ7kNvwGCdCvh&_nc_oc=Adm3Kd0e8MzEQa8dPo11O_MnxHAjsLjkry_ZoBX_FY2F3ESciGwSCtXvHhXtWOR-PxA&_nc_zt=24&_nc_ht=scontent-iad3-2.xx&edm=AGaHXAAEAAAA&_nc_gid=b20lzL3OLBi8Xpv6tp2y6Q&oh=00_AfRpeTMuN8uZR9fY_1TZ8CXt3sjcQ4TSjMUBrA9D1D0BWw&oe=68894612","profile_link":"https:\/\/www.facebook.com\/553762604494567","wpcom_user_id":222966915},{"status":"success","message":"https:\/\/facebook.com\/100198212414585_758436440038528","timestamp":1753633499,"service":"facebook","connection_id":25569343,"external_id":"100198212414585","external_name":"Reparacion de PC La Serena","profile_picture":"https:\/\/scontent-iad3-2.xx.fbcdn.net\/v\/t39.30808-1\/490658217_684348197447353_1353023772265912098_n.jpg?stp=c8.25.1667.1667a_cp0_dst-jpg_s50x50_tt6&_nc_cat=111&ccb=1-7&_nc_sid=f907e8&_nc_ohc=yM9hG0DDG7QQ7kNvwF34omv&_nc_oc=Adn0LBBxW34_sZ11_LEKv9fUK38-S8K6h89uX0_dP4GbrZitfjYcH7v_l9FkPi_nnY8&_nc_zt=24&_nc_ht=scontent-iad3-2.xx&edm=AGaHXAAEAAAA&_nc_gid=b20lzL3OLBi8Xpv6tp2y6Q&oh=00_AfSQJfMcE3HHqlE4OGlauHBhwp7-k3x39PPfyjjQbGBCMQ&oe=68893B36","profile_link":"https:\/\/www.facebook.com\/100198212414585","wpcom_user_id":222966915},{"status":"success","message":"https:\/\/facebook.com\/100921992169471_1076899017906902","timestamp":1753633526,"service":"facebook","connection_id":25569344,"external_id":"100921992169471","external_name":"Pymecenter.cl","profile_picture":"https:\/\/scontent-iad3-1.xx.fbcdn.net\/v\/t39.30808-1\/310832514_444269537836523_8487122902552752870_n.png?stp=cp0_dst-png_s50x50&_nc_cat=108&ccb=1-7&_nc_sid=f907e8&_nc_ohc=GcbS4qf1W8MQ7kNvwERa2sx&_nc_oc=AdmMDwteyaGFIp-Lm42WlRLpHQ0WINO5Yx7Q1tLPHPjv3GSMiTdLMr7pWzxI5NdNhu0&_nc_zt=24&_nc_ht=scontent-iad3-1.xx&edm=AGaHXAAEAAAA&_nc_gid=b20lzL3OLBi8Xpv6tp2y6Q&oh=00_AfTcTtf8Zi4bmz0EB-QMQuCNtgoXU-NRFcRjya1382Az0g&oe=68893F66","profile_link":"https:\/\/www.facebook.com\/100921992169471","wpcom_user_id":222966915},{"status":"success","message":"https:\/\/facebook.com\/107803291398292_1092298832965120","timestamp":1753633555,"service":"facebook","connection_id":25569346,"external_id":"107803291398292","external_name":"Portal.chile.publicidad","profile_picture":"https:\/\/scontent-iad3-1.xx.fbcdn.net\/v\/t39.30808-1\/504527028_1054648200063517_8192482390553934308_n.jpg?stp=c83.75.858.857a_cp0_dst-jpg_s50x50_tt6&_nc_cat=110&ccb=1-7&_nc_sid=f907e8&_nc_ohc=iNL9v2TV9qgQ7kNvwGA0VHt&_nc_oc=Adk7JC6fFH9eAjFjhFdd0dwRvu4HYZHafXjtAeVv1BwWP8HYDN5ME1vCZw6vIh9xfVI&_nc_zt=24&_nc_ht=scontent-iad3-1.xx&edm=AGaHXAAEAAAA&_nc_gid=b20lzL3OLBi8Xpv6tp2y6Q&oh=00_AfRfe_zdH9rkbSiqclTt1HhevsTt6K0slS020I728jcrNw&oe=68893B02","profile_link":"https:\/\/www.facebook.com\/107803291398292","wpcom_user_id":222966915},{"status":"success","message":"https:\/\/facebook.com\/890787807634136_1425843345724757","timestamp":1753633583,"service":"facebook","connection_id":25569349,"external_id":"890787807634136","external_name":"arriendaqui.cl","profile_picture":"https:\/\/scontent-iad3-2.xx.fbcdn.net\/v\/t39.30808-1\/301847641_607576240884809_886067534891460259_n.jpg?stp=cp0_dst-jpg_s50x50_tt6&_nc_cat=106&ccb=1-7&_nc_sid=f907e8&_nc_ohc=o0pULwb-U68Q7kNvwElOCfA&_nc_oc=Adn7d5SFQF_1-w48q_OUfuNBBLOU-FHw8B-3f1WSViVfY8a8jlDaoiRTOeLwkVztGJQ&_nc_zt=24&_nc_ht=scontent-iad3-2.xx&edm=AGaHXAAEAAAA&_nc_gid=b20lzL3OLBi8Xpv6tp2y6Q&oh=00_AfSBV5q1jfk5BI7SkBYIOLL7ULQC0ry5bqvsbY9uo-dlmQ&oe=6889429F","profile_link":"https:\/\/www.facebook.com\/890787807634136","wpcom_user_id":222966915},{"status":"success","message":"https:\/\/facebook.com\/105404914892941_1176729467805653","timestamp":1753633612,"service":"facebook","connection_id":25569350,"external_id":"105404914892941","external_name":"Formateo y Mantencion de Computadoras","profile_picture":"https:\/\/scontent-iad3-1.xx.fbcdn.net\/v\/t39.30808-1\/394562758_734223905389547_2872278140480147893_n.jpg?stp=c171.117.858.857a_cp0_dst-jpg_s50x50_tt6&_nc_cat=110&ccb=1-7&_nc_sid=f907e8&_nc_ohc=U_u3K9eCUEoQ7kNvwGJgBmB&_nc_oc=Adm-NkOWM7_1H20wXvDQbdJviaPT9_QsmDV_1c1TzOZ0rpVNJSIJ46GBg7RLXjgVyz0&_nc_zt=24&_nc_ht=scontent-iad3-1.xx&edm=AGaHXAAEAAAA&_nc_gid=b20lzL3OLBi8Xpv6tp2y6Q&oh=00_AfQkMH58EM44UxglaWIc7FV5waJqTMvcVbQwSxNCZhOz2Q&oe=688946EA","profile_link":"https:\/\/www.facebook.com\/105404914892941","wpcom_user_id":222966915},{"status":"success","message":"https:\/\/facebook.com\/103029654806660_1055780816746759","timestamp":1753633641,"service":"facebook","connection_id":25569362,"external_id":"103029654806660","external_name":"7house","profile_picture":"https:\/\/scontent-iad3-2.xx.fbcdn.net\/v\/t39.30808-1\/474188127_915551700769672_8019322597260190020_n.png?stp=c204.14.580.580a_cp0_dst-png_s50x50&_nc_cat=103&ccb=1-7&_nc_sid=f907e8&_nc_ohc=P4lLQpt15WsQ7kNvwEfmDxF&_nc_oc=AdnhvWEwizaIyTkipb1ZdkFp5keehnYgf260rQPJ3UlJC_x8VkAiR17zP_0LnqlvXk4&_nc_zt=24&_nc_ht=scontent-iad3-2.xx&edm=AGaHXAAEAAAA&_nc_gid=b20lzL3OLBi8Xpv6tp2y6Q&oh=00_AfQT4Jo3-q9KSRX9G2JNE4WYLHB39w2nwuog7l5WRnypBg&oe=68895557","profile_link":"https:\/\/www.facebook.com\/103029654806660","wpcom_user_id":222966915},{"status":"success","message":"https:\/\/mastodon.social\/@posicionarte\/114926135941434595","timestamp":1753633666,"service":"mastodon","connection_id":25569374,"external_id":"114135743388048047","external_name":"posicionarte","profile_picture":"https:\/\/files.mastodon.social\/accounts\/avatars\/114\/135\/743\/388\/048\/047\/original\/311c7f6a28f75b4b.png","profile_link":"","wpcom_user_id":222966915},{"status":"success","message":"https:\/\/facebook.com\/114289130420397_1379340637531140","timestamp":1753633672,"service":"facebook","connection_id":25569375,"external_id":"114289130420397","external_name":"Recargas de Agua en La Serena","profile_picture":"https:\/\/scontent-iad3-2.xx.fbcdn.net\/v\/t39.30808-1\/302089777_508197571312122_8114589418538089013_n.jpg?stp=c228.0.910.910a_cp0_dst-jpg_s50x50_tt6&_nc_cat=105&ccb=1-7&_nc_sid=f907e8&_nc_ohc=utsFFbUkCeUQ7kNvwE5_Nbz&_nc_oc=AdkYU1fEMEA1wDStzWR5GRFitbtdwiz-bGkBvDf1f75-yUu_fSYDNBe-FEUQINBVSe4&_nc_zt=24&_nc_ht=scontent-iad3-2.xx&edm=AGaHXAAEAAAA&_nc_gid=b20lzL3OLBi8Xpv6tp2y6Q&oh=00_AfS0huzYm9lKMxs4xoQ6RtQMY8Aa7aNNYH68ucG_KCDQvA&oe=68892C1D","profile_link":"https:\/\/www.facebook.com\/114289130420397","wpcom_user_id":222966915},{"status":"success","message":"https:\/\/facebook.com\/100986481799112_1147694374058439","timestamp":1753633700,"service":"facebook","connection_id":25569378,"external_id":"100986481799112","external_name":"Gabinete Psicotecnico","profile_picture":"https:\/\/scontent-iad3-2.xx.fbcdn.net\/v\/t39.30808-1\/378576108_677953124365902_8501553846548850384_n.jpg?stp=c427.0.1532.1532a_cp0_dst-jpg_s50x50_tt6&_nc_cat=111&ccb=1-7&_nc_sid=f907e8&_nc_ohc=WCw62l49w0UQ7kNvwHuf5Qx&_nc_oc=AdlxphXZlVYOnwqESfUE5SpT9LnZcnNqnXyR2glPyj-TFfMBPbg3qPv_OMTnIQ64Mt4&_nc_zt=24&_nc_ht=scontent-iad3-2.xx&edm=AGaHXAAEAAAA&_nc_gid=b20lzL3OLBi8Xpv6tp2y6Q&oh=00_AfQbf9qp003mfb4TefNpcbjt7Q2zrUIkJ77j2iHvQaRiUQ&oe=68892F3A","profile_link":"https:\/\/www.facebook.com\/100986481799112","wpcom_user_id":222966915},{"status":"success","message":"https:\/\/facebook.com\/571459349386780_122145180110792037","timestamp":1753633727,"service":"facebook","connection_id":25569401,"external_id":"571459349386780","external_name":"Agencia 021","profile_picture":"https:\/\/scontent-iad3-1.xx.fbcdn.net\/v\/t39.30808-1\/479053542_10235280060757546_6178745687228590609_n.jpg?stp=cp0_dst-jpg_s50x50_tt6&_nc_cat=109&ccb=1-7&_nc_sid=f907e8&_nc_ohc=aV4IvZA8pCAQ7kNvwFiVf9Y&_nc_oc=Admpk62D-_qFipKtSb0BejnU1LgFoMdWE6v218OsD-VtIxVSjr5UeUnL86wZskbnR54&_nc_zt=24&_nc_ht=scontent-iad3-1.xx&edm=AGaHXAAEAAAA&_nc_gid=b20lzL3OLBi8Xpv6tp2y6Q&oh=00_AfRjN6A4uEFxOty_Sj9oFjjqVKhElx-kbZVk0MeZDdBehw&oe=68893DEA","profile_link":"https:\/\/www.facebook.com\/571459349386780","wpcom_user_id":222966915},{"status":"success","message":"https:\/\/facebook.com\/1665625956988200_122202565616051037","timestamp":1753633757,"service":"facebook","connection_id":25575461,"external_id":"1665625956988200","external_name":"Coaching Financiero y personal","profile_picture":"https:\/\/scontent-iad3-2.xx.fbcdn.net\/v\/t39.30808-1\/384753683_122108551028051037_2383199517978358809_n.jpg?stp=cp0_dst-jpg_p50x50_tt6&_nc_cat=111&ccb=1-7&_nc_sid=f907e8&_nc_ohc=4QT6dfW5F6EQ7kNvwFQGSWK&_nc_oc=AdnFYg0ac9tSGRvU4vmxBjMlGV9r25bzzoKNjXjtJaN801s0pfUzXcE8PxSM80R9n7k&_nc_zt=24&_nc_ht=scontent-iad3-2.xx&edm=AGaHXAAEAAAA&_nc_gid=b20lzL3OLBi8Xpv6tp2y6Q&oh=00_AfT-tyngMzRBwN0NkT9NzmfvJZ3WR-mKPrM4jcomoIs2Tw&oe=68894B0D","profile_link":"https:\/\/www.facebook.com\/1665625956988200","wpcom_user_id":222966915},{"status":"success","message":"https:\/\/www.threads.com\/@agenciaseo_posicionarte\/post\/DMnjPB2uDWq","timestamp":1753633786,"service":"threads","connection_id":25582987,"external_id":"28864470399867465","external_name":"agenciaseo_posicionarte","profile_picture":"https:\/\/scontent-dfw5-2.cdninstagram.com\/v\/t51.2885-15\/485712039_1349807866216005_3523309057795073706_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=100&ccb=1-7&_nc_sid=18de74&_nc_ohc=GdhMLPw1AbkQ7kNvgHJNWC6&_nc_oc=AdmEa34MzYB4X8xHmnbxietCPBNjuYX4S0466bE9bvsc56XevOXiaU_qSCWHXBH1lVBFbyj_6HH3Rojlv3AX1qA4&_nc_zt=23&_nc_ht=scontent-dfw5-2.cdninstagram.com&edm=AP4hL3IEAAAA&oh=00_AYHb6CbmWl4FEHhPMcvfpF3ZcwymHuvLY8vVnHDqzEuqgQ&oe=67F10671","profile_link":"","wpcom_user_id":222966915},{"status":"success","message":"https:\/\/facebook.com\/328106513996173_122191697180048785","timestamp":1753633791,"service":"facebook","connection_id":25674995,"external_id":"328106513996173","external_name":"Elquiridoo","profile_picture":"https:\/\/scontent-iad3-1.xx.fbcdn.net\/v\/t39.30808-1\/483368350_122174608796048785_5694149425148762214_n.jpg?stp=c256.0.1536.1536a_cp0_dst-jpg_s50x50_tt6&_nc_cat=107&ccb=1-7&_nc_sid=f907e8&_nc_ohc=G-yA-p2vNBMQ7kNvwECedub&_nc_oc=Adm50ToerGVLcupjiXhqWR0Gk4YJj08YeC8DFRbLrLtm8miCTUU8NZrwoZZmBCSeITM&_nc_zt=24&_nc_ht=scontent-iad3-1.xx&edm=AGaHXAAEAAAA&_nc_gid=b20lzL3OLBi8Xpv6tp2y6Q&oh=00_AfQ5sVC9-inKfM9ZqsssVuXSVCs5L9JrC-VknY70BzupVg&oe=68893A94","profile_link":"https:\/\/www.facebook.com\/328106513996173","wpcom_user_id":222966915}],"_g_feedback_shortcode_6a0b9e0c588d13ae0e633a2fbd14a7a32cd3afd1":null,"_g_feedback_shortcode_atts_6a0b9e0c588d13ae0e633a2fbd14a7a32cd3afd1":null,"_g_feedback_shortcode_080a3b6b8161bca20ccafb47df717f6036ab4a8f":null,"_g_feedback_shortcode_atts_080a3b6b8161bca20ccafb47df717f6036ab4a8f":null,"_g_feedback_shortcode_f28b36ea10fad009b0228b70905378ce57a652ce":null,"_g_feedback_shortcode_atts_f28b36ea10fad009b0228b70905378ce57a652ce":null,"_g_feedback_shortcode_04591b20141cb9a160d551bebeecc8c94fe539f6":null,"_g_feedback_shortcode_atts_04591b20141cb9a160d551bebeecc8c94fe539f6":null,"_g_feedback_shortcode_e3394455c152790b08bb49ed7f2a14979bb8033f":null,"_g_feedback_shortcode_atts_e3394455c152790b08bb49ed7f2a14979bb8033f":null,"_g_feedback_shortcode_f6771ee882e17a599c443cd3c22d5b5636540628":null,"_g_feedback_shortcode_atts_f6771ee882e17a599c443cd3c22d5b5636540628":null,"_g_feedback_shortcode_a866eefa0e1fcd43179a73232baf93165996ad68":null,"_g_feedback_shortcode_atts_a866eefa0e1fcd43179a73232baf93165996ad68":null,"_g_feedback_shortcode_d7c286b3f0fa88416eb2d5fdcde4e65281481a52":null,"_g_feedback_shortcode_atts_d7c286b3f0fa88416eb2d5fdcde4e65281481a52":null,"_g_feedback_shortcode_14f57c98894e5f2cdcfeea001cc297598936b765":null,"_g_feedback_shortcode_atts_14f57c98894e5f2cdcfeea001cc297598936b765":null,"_g_feedback_shortcode_f65c86d3e5dcdf3ab8f20c69c1d63b2d2327df9d":null,"_g_feedback_shortcode_atts_f65c86d3e5dcdf3ab8f20c69c1d63b2d2327df9d":null,"_g_feedback_shortcode_26f994c7430ac5fa23d038e0cfece5e28d2e1cf0":null,"_g_feedback_shortcode_atts_26f994c7430ac5fa23d038e0cfece5e28d2e1cf0":null,"_g_feedback_shortcode_21926223c16843dedf01f2e13ce2c99ad0e06fd8":null,"_g_feedback_shortcode_atts_21926223c16843dedf01f2e13ce2c99ad0e06fd8":null,"_g_feedback_shortcode_00963e6f475488bb2befe246d05171e3b53ff156":null,"_g_feedback_shortcode_atts_00963e6f475488bb2befe246d05171e3b53ff156":null,"_g_feedback_shortcode_c1f708bcdd79f14df9ecae19d4b2d88844e1dd59":null,"_g_feedback_shortcode_atts_c1f708bcdd79f14df9ecae19d4b2d88844e1dd59":null,"_g_feedback_shortcode_b8a1ac864b980606aca2fbcbe226c1c80cb24fe3":null,"_g_feedback_shortcode_atts_b8a1ac864b980606aca2fbcbe226c1c80cb24fe3":null,"gm_custom_preset_id":null,"gm_custom_menu_id":null,"nta_wa_account_info":null,"nta_wa_button_styles":null,"nta_wa_widget_show":null,"nta_wa_widget_position":null,"nta_wa_wc_show":null,"nta_wa_wc_position":null,"_edit_lock":null,"_edit_last":null,"_elementor_import_session_id":null,"_elementor_edit_mode":null,"_elementor_template_type":null,"_elementor_version":null,"_elementor_pro_version":null,"_elementor_page_assets":[],"_elementor_css":null,"_wp_page_template":null,"_elementor_page_settings":null,"_elementor_data":null,"_elementor_conditions":null,"wp_statistics_words_count":null,"_elementor_controls_usage":null,"_elementor_screenshot":null,"_elementor_screenshot_failed":null,"_elementor_oembed_cache":null,"_elementor_template_sub_type":null,"_elementor_source":null,"hostinger_ai_generated":null,"hostinger_ai_assistant_seo_keywords":null,"hostinger_ai_assistant_seo_description":null,"hostinger_ai_assistant_seo_title":null,"_yoast_wpseo_title":null,"_yoast_wpseo_metadesc":null,"_yoast_wpseo_focuskw":null,"hts_yoast_seo_tags_created":null,"_last_editor_used_jetpack":null,"_yoast_wpseo_linkdex":null,"_yoast_wpseo_content_score":null,"_yoast_wpseo_estimated-reading-time-minutes":null,"_yoast_wpseo_wordproof_timestamp":null,"_thumbnail_id":null,"aawp_tracking_id":null,"_oembed_ed3f7a5148b7f06fb8637822347c5082":null,"_oembed_time_ed3f7a5148b7f06fb8637822347c5082":null,"_oembed_7c37cc4f07383587b8e2699fb20fb945":null,"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Diferencias clave entre SEO on-page y t\u00e9cnico en entornos WordPress o Shopify<\/title>\n<meta name=\"description\" content=\"Conoce c\u00f3mo implementar SEO on-page y t\u00e9cnico seg\u00fan la plataforma: WordPress o Shopify, y lleva tu estrategia digital a otro nivel.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/posicionarte.cl\/blog\/blog\/diferencias-clave-entre-seo-on-page-y-tecnico-en-entornos-wordpress-o-shopify\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Diferencias clave entre SEO on-page y t\u00e9cnico en entornos WordPress o Shopify\" \/>\n<meta property=\"og:description\" content=\"Conoce c\u00f3mo implementar SEO on-page y t\u00e9cnico seg\u00fan la plataforma: WordPress o Shopify, y lleva tu estrategia digital a otro nivel.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/posicionarte.cl\/blog\/blog\/diferencias-clave-entre-seo-on-page-y-tecnico-en-entornos-wordpress-o-shopify\/\" \/>\n<meta property=\"og:site_name\" content=\"posicionArte Marketing Digital\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-27T16:24:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/posicionarte.cl\/blog\/wp-content\/uploads\/2025\/02\/Blue-and-Orange-Logistics-Logo-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"posicionArte\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"posicionArte\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/posicionarte.cl\\\/blog\\\/blog\\\/diferencias-clave-entre-seo-on-page-y-tecnico-en-entornos-wordpress-o-shopify\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/posicionarte.cl\\\/blog\\\/blog\\\/diferencias-clave-entre-seo-on-page-y-tecnico-en-entornos-wordpress-o-shopify\\\/\"},\"author\":{\"name\":\"posicionArte\",\"@id\":\"https:\\\/\\\/posicionarte.cl\\\/blog\\\/#\\\/schema\\\/person\\\/0ea12bdf25412a9969928a4e3982a7b1\"},\"headline\":\"Diferencias clave entre SEO on-page y t\u00e9cnico en entornos WordPress o Shopify\",\"datePublished\":\"2025-07-27T16:24:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/posicionarte.cl\\\/blog\\\/blog\\\/diferencias-clave-entre-seo-on-page-y-tecnico-en-entornos-wordpress-o-shopify\\\/\"},\"wordCount\":482,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/posicionarte.cl\\\/blog\\\/#organization\"},\"keywords\":[\"agencia SEO\",\"agencia SEO Chile\",\"agencia SEO para empresas\",\"alojamiento web\"],\"articleSection\":[\"Blog\",\"pagina web\",\"SEO\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/posicionarte.cl\\\/blog\\\/blog\\\/diferencias-clave-entre-seo-on-page-y-tecnico-en-entornos-wordpress-o-shopify\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/posicionarte.cl\\\/blog\\\/blog\\\/diferencias-clave-entre-seo-on-page-y-tecnico-en-entornos-wordpress-o-shopify\\\/\",\"url\":\"https:\\\/\\\/posicionarte.cl\\\/blog\\\/blog\\\/diferencias-clave-entre-seo-on-page-y-tecnico-en-entornos-wordpress-o-shopify\\\/\",\"name\":\"Diferencias clave entre SEO on-page y t\u00e9cnico en entornos WordPress o Shopify\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/posicionarte.cl\\\/blog\\\/#website\"},\"datePublished\":\"2025-07-27T16:24:10+00:00\",\"description\":\"Conoce c\u00f3mo implementar SEO on-page y t\u00e9cnico seg\u00fan la plataforma: WordPress o Shopify, y lleva tu estrategia digital a otro nivel.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/posicionarte.cl\\\/blog\\\/blog\\\/diferencias-clave-entre-seo-on-page-y-tecnico-en-entornos-wordpress-o-shopify\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/posicionarte.cl\\\/blog\\\/blog\\\/diferencias-clave-entre-seo-on-page-y-tecnico-en-entornos-wordpress-o-shopify\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/posicionarte.cl\\\/blog\\\/blog\\\/diferencias-clave-entre-seo-on-page-y-tecnico-en-entornos-wordpress-o-shopify\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/posicionarte.cl\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Diferencias clave entre SEO on-page y t\u00e9cnico en entornos WordPress o Shopify\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/posicionarte.cl\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/posicionarte.cl\\\/blog\\\/\",\"name\":\"Agencia Seo | posicionArte\",\"description\":\"Agencia de Marketing Digital | posicionArte\",\"publisher\":{\"@id\":\"https:\\\/\\\/posicionarte.cl\\\/blog\\\/#organization\"},\"alternateName\":\"Agencia de Marketing Digital posicionArte\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/posicionarte.cl\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/posicionarte.cl\\\/blog\\\/#organization\",\"name\":\"Agencia Seo | posicionArte\",\"alternateName\":\"posicionArte Marketing Digital\",\"url\":\"https:\\\/\\\/posicionarte.cl\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/posicionarte.cl\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/posicionarte.cl\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/Blue-and-Orange-Logistics-Logo.png\",\"contentUrl\":\"https:\\\/\\\/posicionarte.cl\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/Blue-and-Orange-Logistics-Logo.png\",\"width\":500,\"height\":500,\"caption\":\"Agencia Seo | posicionArte\"},\"image\":{\"@id\":\"https:\\\/\\\/posicionarte.cl\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/posicionarte.cl\\\/blog\\\/#\\\/schema\\\/person\\\/0ea12bdf25412a9969928a4e3982a7b1\",\"name\":\"posicionArte\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a075b500115e986aa9f83ee85951a8fadc019454ae7e87a2900b32ea60e71d70?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a075b500115e986aa9f83ee85951a8fadc019454ae7e87a2900b32ea60e71d70?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a075b500115e986aa9f83ee85951a8fadc019454ae7e87a2900b32ea60e71d70?s=96&d=mm&r=g\",\"caption\":\"posicionArte\"},\"sameAs\":[\"http:\\\/\\\/posicionarte.cl\"],\"url\":\"https:\\\/\\\/posicionarte.cl\\\/blog\\\/author\\\/isma-webseo\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Diferencias clave entre SEO on-page y t\u00e9cnico en entornos WordPress o Shopify","description":"Conoce c\u00f3mo implementar SEO on-page y t\u00e9cnico seg\u00fan la plataforma: WordPress o Shopify, y lleva tu estrategia digital a otro nivel.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/posicionarte.cl\/blog\/blog\/diferencias-clave-entre-seo-on-page-y-tecnico-en-entornos-wordpress-o-shopify\/","og_locale":"es_ES","og_type":"article","og_title":"Diferencias clave entre SEO on-page y t\u00e9cnico en entornos WordPress o Shopify","og_description":"Conoce c\u00f3mo implementar SEO on-page y t\u00e9cnico seg\u00fan la plataforma: WordPress o Shopify, y lleva tu estrategia digital a otro nivel.","og_url":"https:\/\/posicionarte.cl\/blog\/blog\/diferencias-clave-entre-seo-on-page-y-tecnico-en-entornos-wordpress-o-shopify\/","og_site_name":"posicionArte Marketing Digital","article_published_time":"2025-07-27T16:24:10+00:00","og_image":[{"width":500,"height":500,"url":"https:\/\/posicionarte.cl\/blog\/wp-content\/uploads\/2025\/02\/Blue-and-Orange-Logistics-Logo-2.png","type":"image\/png"}],"author":"posicionArte","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"posicionArte","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/posicionarte.cl\/blog\/blog\/diferencias-clave-entre-seo-on-page-y-tecnico-en-entornos-wordpress-o-shopify\/#article","isPartOf":{"@id":"https:\/\/posicionarte.cl\/blog\/blog\/diferencias-clave-entre-seo-on-page-y-tecnico-en-entornos-wordpress-o-shopify\/"},"author":{"name":"posicionArte","@id":"https:\/\/posicionarte.cl\/blog\/#\/schema\/person\/0ea12bdf25412a9969928a4e3982a7b1"},"headline":"Diferencias clave entre SEO on-page y t\u00e9cnico en entornos WordPress o Shopify","datePublished":"2025-07-27T16:24:10+00:00","mainEntityOfPage":{"@id":"https:\/\/posicionarte.cl\/blog\/blog\/diferencias-clave-entre-seo-on-page-y-tecnico-en-entornos-wordpress-o-shopify\/"},"wordCount":482,"commentCount":0,"publisher":{"@id":"https:\/\/posicionarte.cl\/blog\/#organization"},"keywords":["agencia SEO","agencia SEO Chile","agencia SEO para empresas","alojamiento web"],"articleSection":["Blog","pagina web","SEO"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/posicionarte.cl\/blog\/blog\/diferencias-clave-entre-seo-on-page-y-tecnico-en-entornos-wordpress-o-shopify\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/posicionarte.cl\/blog\/blog\/diferencias-clave-entre-seo-on-page-y-tecnico-en-entornos-wordpress-o-shopify\/","url":"https:\/\/posicionarte.cl\/blog\/blog\/diferencias-clave-entre-seo-on-page-y-tecnico-en-entornos-wordpress-o-shopify\/","name":"Diferencias clave entre SEO on-page y t\u00e9cnico en entornos WordPress o Shopify","isPartOf":{"@id":"https:\/\/posicionarte.cl\/blog\/#website"},"datePublished":"2025-07-27T16:24:10+00:00","description":"Conoce c\u00f3mo implementar SEO on-page y t\u00e9cnico seg\u00fan la plataforma: WordPress o Shopify, y lleva tu estrategia digital a otro nivel.","breadcrumb":{"@id":"https:\/\/posicionarte.cl\/blog\/blog\/diferencias-clave-entre-seo-on-page-y-tecnico-en-entornos-wordpress-o-shopify\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/posicionarte.cl\/blog\/blog\/diferencias-clave-entre-seo-on-page-y-tecnico-en-entornos-wordpress-o-shopify\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/posicionarte.cl\/blog\/blog\/diferencias-clave-entre-seo-on-page-y-tecnico-en-entornos-wordpress-o-shopify\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/posicionarte.cl\/blog\/"},{"@type":"ListItem","position":2,"name":"Diferencias clave entre SEO on-page y t\u00e9cnico en entornos WordPress o Shopify"}]},{"@type":"WebSite","@id":"https:\/\/posicionarte.cl\/blog\/#website","url":"https:\/\/posicionarte.cl\/blog\/","name":"Agencia Seo | posicionArte","description":"Agencia de Marketing Digital | posicionArte","publisher":{"@id":"https:\/\/posicionarte.cl\/blog\/#organization"},"alternateName":"Agencia de Marketing Digital posicionArte","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/posicionarte.cl\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/posicionarte.cl\/blog\/#organization","name":"Agencia Seo | posicionArte","alternateName":"posicionArte Marketing Digital","url":"https:\/\/posicionarte.cl\/blog\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/posicionarte.cl\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/posicionarte.cl\/wp-content\/uploads\/2025\/04\/Blue-and-Orange-Logistics-Logo.png","contentUrl":"https:\/\/posicionarte.cl\/wp-content\/uploads\/2025\/04\/Blue-and-Orange-Logistics-Logo.png","width":500,"height":500,"caption":"Agencia Seo | posicionArte"},"image":{"@id":"https:\/\/posicionarte.cl\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/posicionarte.cl\/blog\/#\/schema\/person\/0ea12bdf25412a9969928a4e3982a7b1","name":"posicionArte","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/a075b500115e986aa9f83ee85951a8fadc019454ae7e87a2900b32ea60e71d70?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a075b500115e986aa9f83ee85951a8fadc019454ae7e87a2900b32ea60e71d70?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a075b500115e986aa9f83ee85951a8fadc019454ae7e87a2900b32ea60e71d70?s=96&d=mm&r=g","caption":"posicionArte"},"sameAs":["http:\/\/posicionarte.cl"],"url":"https:\/\/posicionarte.cl\/blog\/author\/isma-webseo\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/posicionarte.cl\/blog\/wp-json\/wp\/v2\/posts\/1867","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/posicionarte.cl\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/posicionarte.cl\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/posicionarte.cl\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/posicionarte.cl\/blog\/wp-json\/wp\/v2\/comments?post=1867"}],"version-history":[{"count":0,"href":"https:\/\/posicionarte.cl\/blog\/wp-json\/wp\/v2\/posts\/1867\/revisions"}],"wp:attachment":[{"href":"https:\/\/posicionarte.cl\/blog\/wp-json\/wp\/v2\/media?parent=1867"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/posicionarte.cl\/blog\/wp-json\/wp\/v2\/categories?post=1867"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/posicionarte.cl\/blog\/wp-json\/wp\/v2\/tags?post=1867"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}