{"id":1638,"date":"2025-05-22T09:27:19","date_gmt":"2025-05-22T13:27:19","guid":{"rendered":"https:\/\/posicionarte.cl\/blog\/que-debe-incluir-tu-primera-pagina-web-si-vendes-productos-naturales\/"},"modified":"2025-05-22T09:27:19","modified_gmt":"2025-05-22T13:27:19","slug":"que-debe-incluir-tu-primera-pagina-web-si-vendes-productos-naturales","status":"publish","type":"post","link":"https:\/\/posicionarte.cl\/blog\/blog\/que-debe-incluir-tu-primera-pagina-web-si-vendes-productos-naturales\/","title":{"rendered":"\u00bfQu\u00e9 debe incluir tu primera p\u00e1gina web si vendes productos naturales?"},"content":{"rendered":"<p>Si est\u00e1s dando los primeros pasos para llevar tu emprendimiento al mundo digital, este art\u00edculo es para ti. Aqu\u00ed encontrar\u00e1s una <strong>checklist pr\u00e1ctica y accesible<\/strong> con todo lo que debe tener tu primera web si vendes productos naturales como cosm\u00e9tica artesanal, jabones, velas, textiles o alimentos org\u00e1nicos. Sin tecnicismos, sin complicaciones. Vamos paso a paso.<\/p>\n<h2>Checklist esencial para tu sitio web de productos naturales<\/h2>\n<ol>\n<li><strong>Portada clara con tu propuesta:<\/strong> Una frase que diga qui\u00e9n eres y qu\u00e9 haces, acompa\u00f1ada de una imagen de tus productos o t\u00fa en acci\u00f3n.<\/li>\n<li><strong>Secci\u00f3n \u201cSobre m\u00ed\u201d:<\/strong> Cuenta tu historia, por qu\u00e9 haces lo que haces y qu\u00e9 te inspira. La gente conecta con personas reales.<\/li>\n<li><strong>Cat\u00e1logo de productos:<\/strong> Fotos limpias, nombres claros, descripciones breves y precios. Si vendes por encargo, acl\u00e1ralo.<\/li>\n<li><strong>Beneficios y usos:<\/strong> Explica qu\u00e9 aporta tu producto (ej. \u201chidrataci\u00f3n natural para piel seca\u201d, \u201cambientaci\u00f3n sin qu\u00edmicos\u201d).<\/li>\n<li><strong>Ingredientes o materiales:<\/strong> Si usas elementos naturales, reciclables o veganos, dilo con orgullo.<\/li>\n<li><strong>Opiniones de clientas:<\/strong> Al menos 2 o 3 testimonios con frases reales. Mejor si incluyen nombre y ciudad.<\/li>\n<li><strong>Preguntas frecuentes:<\/strong> Responde dudas comunes: \u00bfc\u00f3mo se usa?, \u00bfdura cu\u00e1nto?, \u00bfc\u00f3mo encargar?, \u00bfhaces env\u00edos?<\/li>\n<li><strong>Formulario de contacto o WhatsApp:<\/strong> Haz que te contacten f\u00e1cil. Un bot\u00f3n directo o formulario simple bastan.<\/li>\n<li><strong>Bot\u00f3n para comprar o encargar:<\/strong> Puede ser con un link a Instagram, WhatsApp o, si lo prefieres, carrito de compras.<\/li>\n<li><strong>Adaptaci\u00f3n a celulares:<\/strong> Aseg\u00farate de que tu web se vea perfecta desde un tel\u00e9fono.<\/li>\n<\/ol>\n<h2>Consejos para las fotos de tus productos<\/h2>\n<ul>\n<li>Usa luz natural.<\/li>\n<li>Fondo neutro (blanco, madera, tela clara).<\/li>\n<li>No satures de objetos. Deja que el producto brille solo.<\/li>\n<li>Muestra el producto solo y en uso (por ejemplo, un jab\u00f3n sobre una toalla).<\/li>\n<\/ul>\n<h2>\u00bfC\u00f3mo puede ayudarte <a href=\"https:\/\/posicionarte.cl\" rel=\"follow\">Posicionarte<\/a>?<\/h2>\n<p>En <a href=\"https:\/\/posicionarte.cl\" rel=\"follow\">Posicionarte<\/a> creamos <a href=\"https:\/\/posicionarte.cl\" rel=\"follow\">p\u00e1ginas web pensadas especialmente para emprendedores<\/a> como t\u00fa. Te ayudamos a mostrar lo que haces con claridad, confianza y estilo propio. Sin tecnicismos, con acompa\u00f1amiento y dise\u00f1o personalizado para tu rubro. Desde la organizaci\u00f3n del contenido hasta las fotos y el contacto con tus clientas, te guiamos paso a paso.<\/p>\n<h2>Conclusi\u00f3n: tu web debe ser tan natural como tu producto<\/h2>\n<p>No necesitas una p\u00e1gina complicada, solo una que se vea profesional, honesta y c\u00e1lida. Una web bien hecha puede ayudarte a vender m\u00e1s, transmitir confianza y posicionarte como una marca real. Y si no sabes c\u00f3mo empezar, no est\u00e1s sola.<\/p>\n<p><strong>\u00bfLista para tener tu primera p\u00e1gina? Vis\u00edtanos en <a href=\"https:\/\/posicionarte.cl\" rel=\"follow\">posicionarte.cl<\/a> y demos juntos el primer paso.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfVendes productos naturales como cosm\u00e9tica artesanal, velas, alimentos o manualidades? Esta gu\u00eda te entrega un checklist claro y accesible de lo que debe incluir tu primera p\u00e1gina web profesional. Desde la presentaci\u00f3n de tus productos hasta c\u00f3mo generar confianza y facilitar pedidos, te explicamos todo paso a paso. Ideal para quienes est\u00e1n comenzando y quieren una web bonita, funcional y aut\u00e9ntica. Adem\u00e1s, descubre c\u00f3mo Posicionarte puede ayudarte a dise\u00f1ar tu sitio con enfoque humano, sin tecnicismos y adaptado a tu rubro. Da el primer paso digital con claridad y seguridad.<\/p>\n","protected":false},"author":1,"featured_media":1565,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[215,287,275,128,230,209,255,153,31,257,68,96,46,123,221,131,292,234,64,36,146,290,133,183,117,256,278,66,19,50,253,197,138,109,18,235,74,279,28],"class_list":["post-1638","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-agencia-seo","tag-colaboracion-en-instagram","tag-configuracion-wp-cerberwp-cerber","tag-creacion-de-contenido","tag-crear-un-sitio-web","tag-derechos-de-propiedad-intelectual","tag-desarrollo-web-chile","tag-digitalizacion-de-empresas","tag-diseno-de-sitios-web","tag-diseno-web-responsive","tag-educacion","tag-educacion-continua","tag-estrategias-de-ventas","tag-estrategias-digitales-para-pymes","tag-estrategias-seo","tag-facebook-para-negocios-pequenos","tag-historias-de-instagram","tag-importancia-de-un-sitio-web-en-negocios","tag-indeas-de-negocios-rentables-en-chile","tag-informacion-personal","tag-inteligencia-artificial-en-emprendimiento","tag-marketing-en-instagram","tag-marketing-en-redes-sociales","tag-marketing-omnicanal","tag-marketing-sin-presupuesto","tag-mejorar-sitio-web","tag-negocio-en-instagram","tag-organicos","tag-pequenos-negocios","tag-posicionamiento-en-buscadores","tag-posicionamiento-seo","tag-propiedad-industrial-chile","tag-realidad-aumentada-en-empresas","tag-seo-para-emprendedores","tag-sitio-web","tag-sitio-web-como-herramienta-de-marketing","tag-sostenibilidad","tag-vender-en-instagram","tag-visibilidad-en-linea"],"_wp_attached_file":null,"_wp_attachment_metadata":null,"_wp_attachment_image_alt":null,"litespeed-optimize-set":null,"litespeed-optimize-size":null,"_elementor_source_image_hash":null,"_elementor_is_screenshot":null,"_source_url":null,"original_url":null,"_wp_attachment_backup_sizes":null,"_wp_attachment_context":null,"_wp_trash_meta_status":null,"_wp_trash_meta_time":null,"_oembed_44e1856a4c937543f2e1a640e282ba87":null,"_oembed_time_44e1856a4c937543f2e1a640e282ba87":null,"template_type":null,"include_in_zip":null,"elementor_pro_required":null,"wp_page_template":null,"_g_feedback_shortcode_cfda2e15823cbf93e299b881da953f1472abf274":null,"_g_feedback_shortcode_atts_cfda2e15823cbf93e299b881da953f1472abf274":null,"gm_preset_preview":null,"gm_preset_screenshot":null,"gm_compiled_css":null,"gm_preset_key":null,"gm_version":null,"gm_compiled_css_rtl":null,"gm_preset_settings":null,"_menu_item_type":null,"_menu_item_menu_item_parent":null,"_menu_item_object_id":null,"_menu_item_object":null,"_menu_item_target":null,"_menu_item_classes":null,"_menu_item_xfn":null,"_menu_item_url":null,"_wp_old_date":null,"_g_feedback_shortcode_1a40ccbfe02879873e3e4903a684e26e7da29ca7":null,"_g_feedback_shortcode_atts_1a40ccbfe02879873e3e4903a684e26e7da29ca7":null,"_yoast_wpseo_meta-robots-noindex":null,"_yoast_wpseo_meta-robots-nofollow":null,"_g_feedback_shortcode_c39cd5f58ed1caa3438c80e25f32405eceb0bf5e":null,"_g_feedback_shortcode_atts_c39cd5f58ed1caa3438c80e25f32405eceb0bf5e":null,"_g_feedback_shortcode_8417f978a085f34d06b3a211d08e25046e68ce99":null,"_g_feedback_shortcode_atts_8417f978a085f34d06b3a211d08e25046e68ce99":null,"_g_feedback_shortcode_d56b30adae9ec2bd3373d8cc4765683a6e82fb52":null,"_g_feedback_shortcode_atts_d56b30adae9ec2bd3373d8cc4765683a6e82fb52":null,"_g_feedback_shortcode_dcca4b4ceae7ca25091ecf6ab42601aa112426c7":null,"_g_feedback_shortcode_atts_dcca4b4ceae7ca25091ecf6ab42601aa112426c7":null,"_g_feedback_shortcode_bdc0f70fb7932a5d79f6d0e91d3faaaa003f8ce8":null,"_g_feedback_shortcode_atts_bdc0f70fb7932a5d79f6d0e91d3faaaa003f8ce8":null,"_g_feedback_shortcode_cb8cdd1ca13d90d88da3d58720b51b0cffdac0d3":null,"_g_feedback_shortcode_atts_cb8cdd1ca13d90d88da3d58720b51b0cffdac0d3":null,"_jetpack_memberships_contains_paid_content":null,"_yoast_wpseo_primary_category":null,"_oembed_7b0ff7199e7f66e310bfc4f9f78c02ad":null,"_oembed_time_7b0ff7199e7f66e310bfc4f9f78c02ad":null,"_g_feedback_shortcode_2a40a226f6c268dcabd6183e5e4881b6cc155172":null,"_g_feedback_shortcode_atts_2a40a226f6c268dcabd6183e5e4881b6cc155172":null,"_g_feedback_shortcode_344d1b87dd1ac338a283012d02d670d24f69acd6":null,"_g_feedback_shortcode_atts_344d1b87dd1ac338a283012d02d670d24f69acd6":null,"_g_feedback_shortcode_5bb2df10f7e967ac2a48643be364d8f46b3b8110":null,"_g_feedback_shortcode_atts_5bb2df10f7e967ac2a48643be364d8f46b3b8110":null,"_g_feedback_shortcode_5115331726dc005ff8e058fd46f4081ad6dd2dec":null,"_g_feedback_shortcode_atts_5115331726dc005ff8e058fd46f4081ad6dd2dec":null,"_g_feedback_shortcode_1dfcd921c0e4d8a6cfc9a5fc027244a3fd3290be":null,"_g_feedback_shortcode_atts_1dfcd921c0e4d8a6cfc9a5fc027244a3fd3290be":null,"_g_feedback_shortcode_b25ac7937bd0541a8f045f03af95eaf501d7e734":null,"_g_feedback_shortcode_atts_b25ac7937bd0541a8f045f03af95eaf501d7e734":null,"_wpas_done_all":"1","_publicize_shares":[{"status":"success","message":"https:\/\/facebook.com\/553762604494567_122130992726790958","timestamp":1747920531,"service":"facebook","connection_id":25569341,"external_id":"553762604494567","external_name":"Arriendos de Verano en la Serena","profile_picture":"https:\/\/scontent-dfw5-1.xx.fbcdn.net\/v\/t39.30808-1\/481670990_10235277392890851_8130434525602217368_n.jpg?stp=cp0_dst-jpg_s50x50_tt6&_nc_cat=105&ccb=1-7&_nc_sid=f907e8&_nc_ohc=4EZ0lso_N_4Q7kNvwE100pW&_nc_oc=Adn7yE1eN5FuggZGyyX7NyYPToKAXCR0qE3irWGLTT71aXsYaB89clTnNBTnpUewkgc&_nc_zt=24&_nc_ht=scontent-dfw5-1.xx&edm=AGaHXAAEAAAA&_nc_gid=1UCmFAA3RP6bOOxFpuWcoQ&oh=00_AfL2Ez219ju666oHOCY2u4m8SyrNaEGsnXYcVJ3m1Q4tRw&oe=68320AD2","profile_link":"https:\/\/www.facebook.com\/553762604494567","wpcom_user_id":222966915},{"status":"success","message":"https:\/\/facebook.com\/100198212414585_708643535017819","timestamp":1747920561,"service":"facebook","connection_id":25569343,"external_id":"100198212414585","external_name":"Reparacion de PC La Serena","profile_picture":"https:\/\/scontent-dfw5-1.xx.fbcdn.net\/v\/t39.30808-1\/490658217_684348197447353_1353023772265912098_n.jpg?stp=c8.25.1667.1667a_cp0_dst-jpg_s50x50_tt6&_nc_cat=111&ccb=1-7&_nc_sid=f907e8&_nc_ohc=G7Q71Dga82wQ7kNvwEf52NL&_nc_oc=AdkjwxmvQ00twOTy4JrQoq3_AxR-KrtpWoQ5XjkWcMb8ti17ksGUTSzbyAS6c5jD3X8&_nc_zt=24&_nc_ht=scontent-dfw5-1.xx&edm=AGaHXAAEAAAA&_nc_gid=1UCmFAA3RP6bOOxFpuWcoQ&oh=00_AfJkEuF7ovwElzU4dy-zefkcIaRyYeoFpPV4LnHs3O4usA&oe=6831FFF6","profile_link":"https:\/\/www.facebook.com\/100198212414585","wpcom_user_id":222966915},{"status":"success","message":"https:\/\/facebook.com\/100921992169471_1028153992781405","timestamp":1747920591,"service":"facebook","connection_id":25569344,"external_id":"100921992169471","external_name":"Pymecenter.cl","profile_picture":"https:\/\/scontent-dfw5-3.xx.fbcdn.net\/v\/t39.30808-1\/310832514_444269537836523_8487122902552752870_n.png?stp=cp0_dst-png_s50x50&_nc_cat=108&ccb=1-7&_nc_sid=f907e8&_nc_ohc=hXQ6P8rVUmIQ7kNvwFGMIRp&_nc_oc=AdmAtfmFEwLX7kFkYi50McbEZ2B89xsWRjanXxX-e7sIaSO6F5hOom1yDFhQQfXNGvE&_nc_zt=24&_nc_ht=scontent-dfw5-3.xx&edm=AGaHXAAEAAAA&_nc_gid=1UCmFAA3RP6bOOxFpuWcoQ&oh=00_AfKLOqopQrIgvZ_1e489lUdk8-PFAystyf1B9aKCriaHAw&oe=68320426","profile_link":"https:\/\/www.facebook.com\/100921992169471","wpcom_user_id":222966915},{"status":"success","message":"https:\/\/facebook.com\/107803291398292_1043685854493085","timestamp":1747920619,"service":"facebook","connection_id":25569346,"external_id":"107803291398292","external_name":"Portal.chile.publicidad","profile_picture":"https:\/\/scontent-dfw5-1.xx.fbcdn.net\/v\/t39.30808-1\/474856609_967520702109601_7712046087293472910_n.jpg?stp=cp0_dst-jpg_s50x50_tt6&_nc_cat=105&ccb=1-7&_nc_sid=f907e8&_nc_ohc=sitDKLTvV2sQ7kNvwH1ByzA&_nc_oc=AdnJe4YqRQfwBdyYlayFCsdOS9nBrBFjL6JHm1CMveQdz7vB0rf-wwTbYRxmBvCrRO0&_nc_zt=24&_nc_ht=scontent-dfw5-1.xx&edm=AGaHXAAEAAAA&_nc_gid=1UCmFAA3RP6bOOxFpuWcoQ&oh=00_AfL_rQ_gtOrqQeaO0ws2se4J6IUrw8AjCBYXzvyYl_h8kw&oe=6831FB89","profile_link":"https:\/\/www.facebook.com\/107803291398292","wpcom_user_id":222966915},{"status":"success","message":"https:\/\/facebook.com\/107116941327817_1126284236212465","timestamp":1747920649,"service":"facebook","connection_id":25569348,"external_id":"107116941327817","external_name":"posicionarte.cl","profile_picture":"https:\/\/scontent-dfw5-1.xx.fbcdn.net\/v\/t39.30808-1\/300584688_450658187108410_424454237053256654_n.png?stp=cp0_dst-png_s50x50&_nc_cat=103&ccb=1-7&_nc_sid=f907e8&_nc_ohc=D-teFFZDm60Q7kNvwGu8SLo&_nc_oc=AdmjDRzMHgQZOJgsZ7RNOSXOMWSGFpfU2lTCcjna4GDAE9UPoqQBMfontB-434y-Zr4&_nc_zt=24&_nc_ht=scontent-dfw5-1.xx&edm=AGaHXAAEAAAA&_nc_gid=1UCmFAA3RP6bOOxFpuWcoQ&oh=00_AfL_zX5uFPLj1eZolEUd_5s43lIQ5ukzbXV9FcxnZklk8A&oe=6831EBB3","profile_link":"https:\/\/www.facebook.com\/107116941327817","wpcom_user_id":222966915},{"status":"success","message":"https:\/\/facebook.com\/890787807634136_1367219974920428","timestamp":1747920680,"service":"facebook","connection_id":25569349,"external_id":"890787807634136","external_name":"arriendaqui.cl","profile_picture":"https:\/\/scontent-dfw5-2.xx.fbcdn.net\/v\/t39.30808-1\/301847641_607576240884809_886067534891460259_n.jpg?stp=cp0_dst-jpg_s50x50_tt6&_nc_cat=106&ccb=1-7&_nc_sid=f907e8&_nc_ohc=Vv-rko0JdOwQ7kNvwFz82_R&_nc_oc=AdnPNb4bIzNR4HvXWNUKzakQBmX2arU_sk1CdDI27FwvFZlwqhbo-33ImNL80kOXako&_nc_zt=24&_nc_ht=scontent-dfw5-2.xx&edm=AGaHXAAEAAAA&_nc_gid=1UCmFAA3RP6bOOxFpuWcoQ&oh=00_AfK4J6OrLKkU-JDulHNJk2zgU1XhmyXjnqmx6iIFwhKTFg&oe=6832075F","profile_link":"https:\/\/www.facebook.com\/890787807634136","wpcom_user_id":222966915},{"status":"success","message":"https:\/\/facebook.com\/105404914892941_1124870432991557","timestamp":1747920715,"service":"facebook","connection_id":25569350,"external_id":"105404914892941","external_name":"Formateo y Mantencion de Computadoras","profile_picture":"https:\/\/scontent-dfw5-1.xx.fbcdn.net\/v\/t39.30808-1\/394562758_734223905389547_2872278140480147893_n.jpg?stp=c171.117.858.857a_cp0_dst-jpg_s50x50_tt6&_nc_cat=110&ccb=1-7&_nc_sid=f907e8&_nc_ohc=Iio2AIHubSIQ7kNvwFtz2Mb&_nc_oc=AdnM7t3sSNyCpEQoiN0t6wE7JhlkkBq7FOMZpnrym8Synv6BPCvecjaCzGgsVMgGqO8&_nc_zt=24&_nc_ht=scontent-dfw5-1.xx&edm=AGaHXAAEAAAA&_nc_gid=1UCmFAA3RP6bOOxFpuWcoQ&oh=00_AfLMjmV-rxHUzrwc8yqDCqpo6ry3uDARWxGd0ehC7NJNwQ&oe=68320BAA","profile_link":"https:\/\/www.facebook.com\/105404914892941","wpcom_user_id":222966915},{"status":"success","message":"https:\/\/bsky.app\/profile\/did:plc:f4f5cowirj3pp3l4z7aqocpw\/post\/3lpra3ksmad2i","timestamp":1747920744,"service":"bluesky","connection_id":25569361,"external_id":"did:plc:f4f5cowirj3pp3l4z7aqocpw","external_name":"posicionarte.bsky.social","profile_picture":"https:\/\/cdn.bsky.app\/img\/avatar\/plain\/did:plc:f4f5cowirj3pp3l4z7aqocpw\/bafkreihcw3dwi2jhrzzj2vypkrw7vnnmdkbtqfmrxejdki2alocbu5w6na@jpeg","profile_link":"","wpcom_user_id":222966915},{"status":"success","message":"https:\/\/facebook.com\/103029654806660_1006345458356962","timestamp":1747920748,"service":"facebook","connection_id":25569362,"external_id":"103029654806660","external_name":"7house","profile_picture":"https:\/\/scontent-dfw5-1.xx.fbcdn.net\/v\/t39.30808-1\/474188127_915551700769672_8019322597260190020_n.png?stp=c204.14.580.580a_cp0_dst-png_s50x50&_nc_cat=103&ccb=1-7&_nc_sid=f907e8&_nc_ohc=lsUCnWYUZ0QQ7kNvwHWb0Df&_nc_oc=AdniZsujJVEWheSIOLJdqh6i9x016Zz3VahosiPsa2DWRNf50Lg1bAPeT2-tzyqqIB4&_nc_zt=24&_nc_ht=scontent-dfw5-1.xx&edm=AGaHXAAEAAAA&_nc_gid=1UCmFAA3RP6bOOxFpuWcoQ&oh=00_AfLOWE3iZnTmGJif1Fdjg-cE62nEPeRhRcu8a-UbD6SOFQ&oe=68321A17","profile_link":"https:\/\/www.facebook.com\/103029654806660","wpcom_user_id":222966915},{"status":"success","message":"https:\/\/www.linkedin.com\/feed\/update\/urn:li:share:7331311097662078976","timestamp":1747920775,"service":"linkedin","connection_id":25569363,"external_id":"j9tFCVFs_3","external_name":"Ismael Cornetolli","profile_picture":"https:\/\/media.licdn.com\/dms\/image\/v2\/D4E03AQHylqfao5kDNw\/profile-displayphoto-shrink_100_100\/profile-displayphoto-shrink_100_100\/0\/1725847638289?e=1750291200&v=beta&t=KGkIfCkUxDC8O1Gq7vukgrVuV3bYn0vld0V15_CYm2A","profile_link":"","wpcom_user_id":222966915},{"status":"success","message":"https:\/\/mastodon.social\/@posicionarte\/114551735964726185","timestamp":1747920776,"service":"mastodon","connection_id":25569374,"external_id":"114135743388048047","external_name":"posicionarte","profile_picture":"https:\/\/files.mastodon.social\/accounts\/avatars\/114\/135\/743\/388\/048\/047\/original\/311c7f6a28f75b4b.png","profile_link":"","wpcom_user_id":222966915},{"status":"success","message":"https:\/\/facebook.com\/114289130420397_1320269696771568","timestamp":1747920780,"service":"facebook","connection_id":25569375,"external_id":"114289130420397","external_name":"Recargas de Agua en La Serena","profile_picture":"https:\/\/scontent-dfw5-1.xx.fbcdn.net\/v\/t39.30808-1\/302089777_508197571312122_8114589418538089013_n.jpg?stp=c228.0.910.910a_cp0_dst-jpg_s50x50_tt6&_nc_cat=105&ccb=1-7&_nc_sid=f907e8&_nc_ohc=cJ4SG4h-ox0Q7kNvwGb3gJn&_nc_oc=AdkCWD6jr9rHxtgg-wR3zg7RSU0iCGp8WInZATMPcKPvuW2yAUrp9KyBp9YIy8FOMOE&_nc_zt=24&_nc_ht=scontent-dfw5-1.xx&edm=AGaHXAAEAAAA&_nc_gid=1UCmFAA3RP6bOOxFpuWcoQ&oh=00_AfJzZHnEAoUOd8_9cP9Amn1eA4Z56rJlnlQPxQ1EmxWWSA&oe=6831F0DD","profile_link":"https:\/\/www.facebook.com\/114289130420397","wpcom_user_id":222966915},{"status":"success","message":"https:\/\/facebook.com\/100986481799112_1095603385934205","timestamp":1747920812,"service":"facebook","connection_id":25569378,"external_id":"100986481799112","external_name":"Gabinete Psicotecnico","profile_picture":"https:\/\/scontent-dfw5-1.xx.fbcdn.net\/v\/t39.30808-1\/378576108_677953124365902_8501553846548850384_n.jpg?stp=c427.0.1532.1532a_cp0_dst-jpg_s50x50_tt6&_nc_cat=111&ccb=1-7&_nc_sid=f907e8&_nc_ohc=tSs29YNHzQsQ7kNvwHTgkhl&_nc_oc=AdkybiQNSShoIZTAp-j0UuVRjQGGzo1l77R6G2sco7xydDO0ABtzMmoy-ydz4-jlp5A&_nc_zt=24&_nc_ht=scontent-dfw5-1.xx&edm=AGaHXAAEAAAA&_nc_gid=1UCmFAA3RP6bOOxFpuWcoQ&oh=00_AfInIQG-kPSX_p9gMHY8c65MELkpNqSPh5ARzJskKpREUQ&oe=6831F3FA","profile_link":"https:\/\/www.facebook.com\/100986481799112","wpcom_user_id":222966915},{"status":"success","message":"https:\/\/facebook.com\/571459349386780_122132152640792037","timestamp":1747920839,"service":"facebook","connection_id":25569401,"external_id":"571459349386780","external_name":"Agencia 021","profile_picture":"https:\/\/scontent-dfw5-3.xx.fbcdn.net\/v\/t39.30808-1\/479053542_10235280060757546_6178745687228590609_n.jpg?stp=cp0_dst-jpg_s50x50_tt6&_nc_cat=109&ccb=1-7&_nc_sid=f907e8&_nc_ohc=qTcOM4tYpQ4Q7kNvwECdEX5&_nc_oc=Adm9IZNEvtDPd8RXT5VTi4OIoFVYZ3on3vKwfHgHENUGAn3Aqipmdota2msc9Ts0NSU&_nc_zt=24&_nc_ht=scontent-dfw5-3.xx&edm=AGaHXAAEAAAA&_nc_gid=1UCmFAA3RP6bOOxFpuWcoQ&oh=00_AfJS0U7BBgcZ4ORsV9UexLdjTs1Nxmxur4-RRhGgV3N2Iw&oe=683202AA","profile_link":"https:\/\/www.facebook.com\/571459349386780","wpcom_user_id":222966915},{"status":"success","message":"https:\/\/facebook.com\/1665625956988200_122195175308051037","timestamp":1747920867,"service":"facebook","connection_id":25575461,"external_id":"1665625956988200","external_name":"Coaching Financiero y personal","profile_picture":"https:\/\/scontent-dfw5-1.xx.fbcdn.net\/v\/t39.30808-1\/384753683_122108551028051037_2383199517978358809_n.jpg?stp=cp0_dst-jpg_p50x50_tt6&_nc_cat=111&ccb=1-7&_nc_sid=f907e8&_nc_ohc=gBZLTNxYY08Q7kNvwE_L7qg&_nc_oc=AdkBJEBQIaBn1MUoozcDFOghPjdXZo8NmI9IYiqua10JySQzPpbRKXj8-1Dk-qCDUxM&_nc_zt=24&_nc_ht=scontent-dfw5-1.xx&edm=AGaHXAAEAAAA&_nc_gid=1UCmFAA3RP6bOOxFpuWcoQ&oh=00_AfLE2mR9SeRWyUKVF-D3iSjjdgXMXj3GkUtFWYzYWhUgpg&oe=68320FCD","profile_link":"https:\/\/www.facebook.com\/1665625956988200","wpcom_user_id":222966915},{"status":"success","message":"https:\/\/www.threads.com\/@agenciaseo_posicionarte\/post\/DJ9SwwbSzZ2","timestamp":1747920904,"service":"threads","connection_id":25582987,"external_id":"28864470399867465","external_name":"agenciaseo_posicionarte","profile_picture":"https:\/\/scontent-dfw5-2.cdninstagram.com\/v\/t51.2885-15\/485712039_1349807866216005_3523309057795073706_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=100&ccb=1-7&_nc_sid=18de74&_nc_ohc=GdhMLPw1AbkQ7kNvgHJNWC6&_nc_oc=AdmEa34MzYB4X8xHmnbxietCPBNjuYX4S0466bE9bvsc56XevOXiaU_qSCWHXBH1lVBFbyj_6HH3Rojlv3AX1qA4&_nc_zt=23&_nc_ht=scontent-dfw5-2.cdninstagram.com&edm=AP4hL3IEAAAA&oh=00_AYHb6CbmWl4FEHhPMcvfpF3ZcwymHuvLY8vVnHDqzEuqgQ&oe=67F10671","profile_link":"","wpcom_user_id":222966915}],"_g_feedback_shortcode_6a0b9e0c588d13ae0e633a2fbd14a7a32cd3afd1":null,"_g_feedback_shortcode_atts_6a0b9e0c588d13ae0e633a2fbd14a7a32cd3afd1":null,"_g_feedback_shortcode_080a3b6b8161bca20ccafb47df717f6036ab4a8f":null,"_g_feedback_shortcode_atts_080a3b6b8161bca20ccafb47df717f6036ab4a8f":null,"_g_feedback_shortcode_f28b36ea10fad009b0228b70905378ce57a652ce":null,"_g_feedback_shortcode_atts_f28b36ea10fad009b0228b70905378ce57a652ce":null,"_g_feedback_shortcode_04591b20141cb9a160d551bebeecc8c94fe539f6":null,"_g_feedback_shortcode_atts_04591b20141cb9a160d551bebeecc8c94fe539f6":null,"_g_feedback_shortcode_e3394455c152790b08bb49ed7f2a14979bb8033f":null,"_g_feedback_shortcode_atts_e3394455c152790b08bb49ed7f2a14979bb8033f":null,"_g_feedback_shortcode_f6771ee882e17a599c443cd3c22d5b5636540628":null,"_g_feedback_shortcode_atts_f6771ee882e17a599c443cd3c22d5b5636540628":null,"_g_feedback_shortcode_a866eefa0e1fcd43179a73232baf93165996ad68":null,"_g_feedback_shortcode_atts_a866eefa0e1fcd43179a73232baf93165996ad68":null,"_g_feedback_shortcode_d7c286b3f0fa88416eb2d5fdcde4e65281481a52":null,"_g_feedback_shortcode_atts_d7c286b3f0fa88416eb2d5fdcde4e65281481a52":null,"_g_feedback_shortcode_14f57c98894e5f2cdcfeea001cc297598936b765":null,"_g_feedback_shortcode_atts_14f57c98894e5f2cdcfeea001cc297598936b765":null,"_g_feedback_shortcode_f65c86d3e5dcdf3ab8f20c69c1d63b2d2327df9d":null,"_g_feedback_shortcode_atts_f65c86d3e5dcdf3ab8f20c69c1d63b2d2327df9d":null,"_g_feedback_shortcode_26f994c7430ac5fa23d038e0cfece5e28d2e1cf0":null,"_g_feedback_shortcode_atts_26f994c7430ac5fa23d038e0cfece5e28d2e1cf0":null,"_g_feedback_shortcode_21926223c16843dedf01f2e13ce2c99ad0e06fd8":null,"_g_feedback_shortcode_atts_21926223c16843dedf01f2e13ce2c99ad0e06fd8":null,"_g_feedback_shortcode_00963e6f475488bb2befe246d05171e3b53ff156":null,"_g_feedback_shortcode_atts_00963e6f475488bb2befe246d05171e3b53ff156":null,"_g_feedback_shortcode_c1f708bcdd79f14df9ecae19d4b2d88844e1dd59":null,"_g_feedback_shortcode_atts_c1f708bcdd79f14df9ecae19d4b2d88844e1dd59":null,"_g_feedback_shortcode_b8a1ac864b980606aca2fbcbe226c1c80cb24fe3":null,"_g_feedback_shortcode_atts_b8a1ac864b980606aca2fbcbe226c1c80cb24fe3":null,"gm_custom_preset_id":null,"gm_custom_menu_id":null,"nta_wa_account_info":null,"nta_wa_button_styles":null,"nta_wa_widget_show":null,"nta_wa_widget_position":null,"nta_wa_wc_show":null,"nta_wa_wc_position":null,"_edit_lock":null,"_edit_last":null,"_elementor_import_session_id":null,"_elementor_edit_mode":null,"_elementor_template_type":null,"_elementor_version":null,"_elementor_pro_version":null,"_elementor_page_assets":[],"_elementor_css":null,"_wp_page_template":null,"_elementor_page_settings":null,"_elementor_data":null,"_elementor_conditions":null,"wp_statistics_words_count":null,"_elementor_controls_usage":null,"_elementor_screenshot":null,"_elementor_screenshot_failed":null,"_elementor_oembed_cache":null,"_elementor_template_sub_type":null,"_elementor_source":null,"hostinger_ai_generated":null,"hostinger_ai_assistant_seo_keywords":null,"hostinger_ai_assistant_seo_description":null,"hostinger_ai_assistant_seo_title":null,"_yoast_wpseo_title":null,"_yoast_wpseo_metadesc":null,"_yoast_wpseo_focuskw":null,"hts_yoast_seo_tags_created":null,"_last_editor_used_jetpack":null,"_yoast_wpseo_linkdex":null,"_yoast_wpseo_content_score":null,"_yoast_wpseo_estimated-reading-time-minutes":null,"_yoast_wpseo_wordproof_timestamp":null,"_thumbnail_id":"1565","aawp_tracking_id":null,"_oembed_ed3f7a5148b7f06fb8637822347c5082":null,"_oembed_time_ed3f7a5148b7f06fb8637822347c5082":null,"_oembed_7c37cc4f07383587b8e2699fb20fb945":null,"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfQu\u00e9 debe incluir tu primera p\u00e1gina web si vendes productos naturales?<\/title>\n<meta name=\"description\" content=\"\u00bfVendes productos naturales como cosm\u00e9tica artesanal, velas, alimentos o manualidades? Esta gu\u00eda te entrega un checklist claro y accesible de lo que debe incluir tu primera p\u00e1gina web profesional. Desde la presentaci\u00f3n de tus productos hasta c\u00f3mo generar confianza y facilitar pedidos, te explicamos todo paso a paso. Ideal para quienes est\u00e1n comenzando y quieren una web bonita, funcional y aut\u00e9ntica. Adem\u00e1s, descubre c\u00f3mo Posicionarte puede ayudarte a dise\u00f1ar tu sitio con enfoque humano, sin tecnicismos y adaptado a tu rubro. Da el primer paso digital con claridad y seguridad.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/posicionarte.cl\/blog\/blog\/que-debe-incluir-tu-primera-pagina-web-si-vendes-productos-naturales\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQu\u00e9 debe incluir tu primera p\u00e1gina web si vendes productos naturales?\" \/>\n<meta property=\"og:description\" content=\"\u00bfVendes productos naturales como cosm\u00e9tica artesanal, velas, alimentos o manualidades? Esta gu\u00eda te entrega un checklist claro y accesible de lo que debe incluir tu primera p\u00e1gina web profesional. Desde la presentaci\u00f3n de tus productos hasta c\u00f3mo generar confianza y facilitar pedidos, te explicamos todo paso a paso. Ideal para quienes est\u00e1n comenzando y quieren una web bonita, funcional y aut\u00e9ntica. Adem\u00e1s, descubre c\u00f3mo Posicionarte puede ayudarte a dise\u00f1ar tu sitio con enfoque humano, sin tecnicismos y adaptado a tu rubro. Da el primer paso digital con claridad y seguridad.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/posicionarte.cl\/blog\/blog\/que-debe-incluir-tu-primera-pagina-web-si-vendes-productos-naturales\/\" \/>\n<meta property=\"og:site_name\" content=\"posicionArte Marketing Digital\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-22T13:27:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/posicionarte.cl\/blog\/wp-content\/uploads\/2025\/04\/Blue-and-Orange-Logistics-Logo.png\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"posicionArte\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"posicionArte\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/posicionarte.cl\\\/blog\\\/blog\\\/que-debe-incluir-tu-primera-pagina-web-si-vendes-productos-naturales\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/posicionarte.cl\\\/blog\\\/blog\\\/que-debe-incluir-tu-primera-pagina-web-si-vendes-productos-naturales\\\/\"},\"author\":{\"name\":\"posicionArte\",\"@id\":\"https:\\\/\\\/posicionarte.cl\\\/blog\\\/#\\\/schema\\\/person\\\/0ea12bdf25412a9969928a4e3982a7b1\"},\"headline\":\"\u00bfQu\u00e9 debe incluir tu primera p\u00e1gina web si vendes productos naturales?\",\"datePublished\":\"2025-05-22T13:27:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/posicionarte.cl\\\/blog\\\/blog\\\/que-debe-incluir-tu-primera-pagina-web-si-vendes-productos-naturales\\\/\"},\"wordCount\":452,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/posicionarte.cl\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/posicionarte.cl\\\/blog\\\/blog\\\/que-debe-incluir-tu-primera-pagina-web-si-vendes-productos-naturales\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/posicionarte.cl\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/Blue-and-Orange-Logistics-Logo.png\",\"keywords\":[\"agencia SEO\",\"colaboraci\u00f3n en Instagram\",\"configuraci\u00f3n wp cerberwp cerber\",\"creaci\u00f3n de contenido\",\"crear un sitio web\",\"derechos de propiedad intelectual\",\"desarrollo web Chile\",\"digitalizaci\u00f3n de empresas\",\"dise\u00f1o de sitios web\",\"dise\u00f1o web responsive\",\"educaci\u00f3n\",\"educaci\u00f3n continua\",\"estrategias de ventas\",\"estrategias digitales para pymes\",\"estrategias SEO\",\"Facebook para negocios peque\u00f1os\",\"historias de Instagram\",\"importancia de un sitio web en negocios\",\"indeas de negocios rentables en chile\",\"informaci\u00f3n personal\",\"Inteligencia artificial en emprendimiento\",\"marketing en Instagram\",\"marketing en redes sociales\",\"marketing omnicanal\",\"marketing sin presupuesto\",\"mejorar sitio web\",\"negocio en Instagram\",\"org\u00e1nicos\",\"peque\u00f1os negocios\",\"posicionamiento en buscadores\",\"posicionamiento SEO\",\"propiedad industrial Chile\",\"realidad aumentada en empresas\",\"SEO para emprendedores\",\"sitio web\",\"sitio web como herramienta de marketing\",\"sostenibilidad\",\"vender en Instagram\",\"visibilidad en l\u00ednea\"],\"articleSection\":[\"Blog\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/posicionarte.cl\\\/blog\\\/blog\\\/que-debe-incluir-tu-primera-pagina-web-si-vendes-productos-naturales\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/posicionarte.cl\\\/blog\\\/blog\\\/que-debe-incluir-tu-primera-pagina-web-si-vendes-productos-naturales\\\/\",\"url\":\"https:\\\/\\\/posicionarte.cl\\\/blog\\\/blog\\\/que-debe-incluir-tu-primera-pagina-web-si-vendes-productos-naturales\\\/\",\"name\":\"\u00bfQu\u00e9 debe incluir tu primera p\u00e1gina web si vendes productos naturales?\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/posicionarte.cl\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/posicionarte.cl\\\/blog\\\/blog\\\/que-debe-incluir-tu-primera-pagina-web-si-vendes-productos-naturales\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/posicionarte.cl\\\/blog\\\/blog\\\/que-debe-incluir-tu-primera-pagina-web-si-vendes-productos-naturales\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/posicionarte.cl\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/Blue-and-Orange-Logistics-Logo.png\",\"datePublished\":\"2025-05-22T13:27:19+00:00\",\"description\":\"\u00bfVendes productos naturales como cosm\u00e9tica artesanal, velas, alimentos o manualidades? Esta gu\u00eda te entrega un checklist claro y accesible de lo que debe incluir tu primera p\u00e1gina web profesional. Desde la presentaci\u00f3n de tus productos hasta c\u00f3mo generar confianza y facilitar pedidos, te explicamos todo paso a paso. Ideal para quienes est\u00e1n comenzando y quieren una web bonita, funcional y aut\u00e9ntica. Adem\u00e1s, descubre c\u00f3mo Posicionarte puede ayudarte a dise\u00f1ar tu sitio con enfoque humano, sin tecnicismos y adaptado a tu rubro. Da el primer paso digital con claridad y seguridad.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/posicionarte.cl\\\/blog\\\/blog\\\/que-debe-incluir-tu-primera-pagina-web-si-vendes-productos-naturales\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/posicionarte.cl\\\/blog\\\/blog\\\/que-debe-incluir-tu-primera-pagina-web-si-vendes-productos-naturales\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/posicionarte.cl\\\/blog\\\/blog\\\/que-debe-incluir-tu-primera-pagina-web-si-vendes-productos-naturales\\\/#primaryimage\",\"url\":\"https:\\\/\\\/posicionarte.cl\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/Blue-and-Orange-Logistics-Logo.png\",\"contentUrl\":\"https:\\\/\\\/posicionarte.cl\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/Blue-and-Orange-Logistics-Logo.png\",\"width\":500,\"height\":500},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/posicionarte.cl\\\/blog\\\/blog\\\/que-debe-incluir-tu-primera-pagina-web-si-vendes-productos-naturales\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/posicionarte.cl\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u00bfQu\u00e9 debe incluir tu primera p\u00e1gina web si vendes productos naturales?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/posicionarte.cl\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/posicionarte.cl\\\/blog\\\/\",\"name\":\"Agencia Seo | posicionArte\",\"description\":\"Agencia de Marketing Digital | posicionArte\",\"publisher\":{\"@id\":\"https:\\\/\\\/posicionarte.cl\\\/blog\\\/#organization\"},\"alternateName\":\"Agencia de Marketing Digital posicionArte\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/posicionarte.cl\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/posicionarte.cl\\\/blog\\\/#organization\",\"name\":\"Agencia Seo | posicionArte\",\"alternateName\":\"posicionArte Marketing Digital\",\"url\":\"https:\\\/\\\/posicionarte.cl\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/posicionarte.cl\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/posicionarte.cl\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/Blue-and-Orange-Logistics-Logo.png\",\"contentUrl\":\"https:\\\/\\\/posicionarte.cl\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/Blue-and-Orange-Logistics-Logo.png\",\"width\":500,\"height\":500,\"caption\":\"Agencia Seo | posicionArte\"},\"image\":{\"@id\":\"https:\\\/\\\/posicionarte.cl\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/posicionarte.cl\\\/blog\\\/#\\\/schema\\\/person\\\/0ea12bdf25412a9969928a4e3982a7b1\",\"name\":\"posicionArte\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a075b500115e986aa9f83ee85951a8fadc019454ae7e87a2900b32ea60e71d70?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a075b500115e986aa9f83ee85951a8fadc019454ae7e87a2900b32ea60e71d70?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a075b500115e986aa9f83ee85951a8fadc019454ae7e87a2900b32ea60e71d70?s=96&d=mm&r=g\",\"caption\":\"posicionArte\"},\"sameAs\":[\"http:\\\/\\\/posicionarte.cl\"],\"url\":\"https:\\\/\\\/posicionarte.cl\\\/blog\\\/author\\\/isma-webseo\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u00bfQu\u00e9 debe incluir tu primera p\u00e1gina web si vendes productos naturales?","description":"\u00bfVendes productos naturales como cosm\u00e9tica artesanal, velas, alimentos o manualidades? Esta gu\u00eda te entrega un checklist claro y accesible de lo que debe incluir tu primera p\u00e1gina web profesional. Desde la presentaci\u00f3n de tus productos hasta c\u00f3mo generar confianza y facilitar pedidos, te explicamos todo paso a paso. Ideal para quienes est\u00e1n comenzando y quieren una web bonita, funcional y aut\u00e9ntica. Adem\u00e1s, descubre c\u00f3mo Posicionarte puede ayudarte a dise\u00f1ar tu sitio con enfoque humano, sin tecnicismos y adaptado a tu rubro. Da el primer paso digital con claridad y seguridad.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/posicionarte.cl\/blog\/blog\/que-debe-incluir-tu-primera-pagina-web-si-vendes-productos-naturales\/","og_locale":"es_ES","og_type":"article","og_title":"\u00bfQu\u00e9 debe incluir tu primera p\u00e1gina web si vendes productos naturales?","og_description":"\u00bfVendes productos naturales como cosm\u00e9tica artesanal, velas, alimentos o manualidades? Esta gu\u00eda te entrega un checklist claro y accesible de lo que debe incluir tu primera p\u00e1gina web profesional. Desde la presentaci\u00f3n de tus productos hasta c\u00f3mo generar confianza y facilitar pedidos, te explicamos todo paso a paso. Ideal para quienes est\u00e1n comenzando y quieren una web bonita, funcional y aut\u00e9ntica. Adem\u00e1s, descubre c\u00f3mo Posicionarte puede ayudarte a dise\u00f1ar tu sitio con enfoque humano, sin tecnicismos y adaptado a tu rubro. Da el primer paso digital con claridad y seguridad.","og_url":"https:\/\/posicionarte.cl\/blog\/blog\/que-debe-incluir-tu-primera-pagina-web-si-vendes-productos-naturales\/","og_site_name":"posicionArte Marketing Digital","article_published_time":"2025-05-22T13:27:19+00:00","og_image":[{"width":500,"height":500,"url":"https:\/\/posicionarte.cl\/blog\/wp-content\/uploads\/2025\/04\/Blue-and-Orange-Logistics-Logo.png","type":"image\/png"}],"author":"posicionArte","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"posicionArte","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/posicionarte.cl\/blog\/blog\/que-debe-incluir-tu-primera-pagina-web-si-vendes-productos-naturales\/#article","isPartOf":{"@id":"https:\/\/posicionarte.cl\/blog\/blog\/que-debe-incluir-tu-primera-pagina-web-si-vendes-productos-naturales\/"},"author":{"name":"posicionArte","@id":"https:\/\/posicionarte.cl\/blog\/#\/schema\/person\/0ea12bdf25412a9969928a4e3982a7b1"},"headline":"\u00bfQu\u00e9 debe incluir tu primera p\u00e1gina web si vendes productos naturales?","datePublished":"2025-05-22T13:27:19+00:00","mainEntityOfPage":{"@id":"https:\/\/posicionarte.cl\/blog\/blog\/que-debe-incluir-tu-primera-pagina-web-si-vendes-productos-naturales\/"},"wordCount":452,"commentCount":0,"publisher":{"@id":"https:\/\/posicionarte.cl\/blog\/#organization"},"image":{"@id":"https:\/\/posicionarte.cl\/blog\/blog\/que-debe-incluir-tu-primera-pagina-web-si-vendes-productos-naturales\/#primaryimage"},"thumbnailUrl":"https:\/\/posicionarte.cl\/blog\/wp-content\/uploads\/2025\/04\/Blue-and-Orange-Logistics-Logo.png","keywords":["agencia SEO","colaboraci\u00f3n en Instagram","configuraci\u00f3n wp cerberwp cerber","creaci\u00f3n de contenido","crear un sitio web","derechos de propiedad intelectual","desarrollo web Chile","digitalizaci\u00f3n de empresas","dise\u00f1o de sitios web","dise\u00f1o web responsive","educaci\u00f3n","educaci\u00f3n continua","estrategias de ventas","estrategias digitales para pymes","estrategias SEO","Facebook para negocios peque\u00f1os","historias de Instagram","importancia de un sitio web en negocios","indeas de negocios rentables en chile","informaci\u00f3n personal","Inteligencia artificial en emprendimiento","marketing en Instagram","marketing en redes sociales","marketing omnicanal","marketing sin presupuesto","mejorar sitio web","negocio en Instagram","org\u00e1nicos","peque\u00f1os negocios","posicionamiento en buscadores","posicionamiento SEO","propiedad industrial Chile","realidad aumentada en empresas","SEO para emprendedores","sitio web","sitio web como herramienta de marketing","sostenibilidad","vender en Instagram","visibilidad en l\u00ednea"],"articleSection":["Blog"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/posicionarte.cl\/blog\/blog\/que-debe-incluir-tu-primera-pagina-web-si-vendes-productos-naturales\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/posicionarte.cl\/blog\/blog\/que-debe-incluir-tu-primera-pagina-web-si-vendes-productos-naturales\/","url":"https:\/\/posicionarte.cl\/blog\/blog\/que-debe-incluir-tu-primera-pagina-web-si-vendes-productos-naturales\/","name":"\u00bfQu\u00e9 debe incluir tu primera p\u00e1gina web si vendes productos naturales?","isPartOf":{"@id":"https:\/\/posicionarte.cl\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/posicionarte.cl\/blog\/blog\/que-debe-incluir-tu-primera-pagina-web-si-vendes-productos-naturales\/#primaryimage"},"image":{"@id":"https:\/\/posicionarte.cl\/blog\/blog\/que-debe-incluir-tu-primera-pagina-web-si-vendes-productos-naturales\/#primaryimage"},"thumbnailUrl":"https:\/\/posicionarte.cl\/blog\/wp-content\/uploads\/2025\/04\/Blue-and-Orange-Logistics-Logo.png","datePublished":"2025-05-22T13:27:19+00:00","description":"\u00bfVendes productos naturales como cosm\u00e9tica artesanal, velas, alimentos o manualidades? Esta gu\u00eda te entrega un checklist claro y accesible de lo que debe incluir tu primera p\u00e1gina web profesional. Desde la presentaci\u00f3n de tus productos hasta c\u00f3mo generar confianza y facilitar pedidos, te explicamos todo paso a paso. Ideal para quienes est\u00e1n comenzando y quieren una web bonita, funcional y aut\u00e9ntica. Adem\u00e1s, descubre c\u00f3mo Posicionarte puede ayudarte a dise\u00f1ar tu sitio con enfoque humano, sin tecnicismos y adaptado a tu rubro. Da el primer paso digital con claridad y seguridad.","breadcrumb":{"@id":"https:\/\/posicionarte.cl\/blog\/blog\/que-debe-incluir-tu-primera-pagina-web-si-vendes-productos-naturales\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/posicionarte.cl\/blog\/blog\/que-debe-incluir-tu-primera-pagina-web-si-vendes-productos-naturales\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/posicionarte.cl\/blog\/blog\/que-debe-incluir-tu-primera-pagina-web-si-vendes-productos-naturales\/#primaryimage","url":"https:\/\/posicionarte.cl\/blog\/wp-content\/uploads\/2025\/04\/Blue-and-Orange-Logistics-Logo.png","contentUrl":"https:\/\/posicionarte.cl\/blog\/wp-content\/uploads\/2025\/04\/Blue-and-Orange-Logistics-Logo.png","width":500,"height":500},{"@type":"BreadcrumbList","@id":"https:\/\/posicionarte.cl\/blog\/blog\/que-debe-incluir-tu-primera-pagina-web-si-vendes-productos-naturales\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/posicionarte.cl\/blog\/"},{"@type":"ListItem","position":2,"name":"\u00bfQu\u00e9 debe incluir tu primera p\u00e1gina web si vendes productos naturales?"}]},{"@type":"WebSite","@id":"https:\/\/posicionarte.cl\/blog\/#website","url":"https:\/\/posicionarte.cl\/blog\/","name":"Agencia Seo | posicionArte","description":"Agencia de Marketing Digital | posicionArte","publisher":{"@id":"https:\/\/posicionarte.cl\/blog\/#organization"},"alternateName":"Agencia de Marketing Digital posicionArte","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/posicionarte.cl\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/posicionarte.cl\/blog\/#organization","name":"Agencia Seo | posicionArte","alternateName":"posicionArte Marketing Digital","url":"https:\/\/posicionarte.cl\/blog\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/posicionarte.cl\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/posicionarte.cl\/wp-content\/uploads\/2025\/04\/Blue-and-Orange-Logistics-Logo.png","contentUrl":"https:\/\/posicionarte.cl\/wp-content\/uploads\/2025\/04\/Blue-and-Orange-Logistics-Logo.png","width":500,"height":500,"caption":"Agencia Seo | posicionArte"},"image":{"@id":"https:\/\/posicionarte.cl\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/posicionarte.cl\/blog\/#\/schema\/person\/0ea12bdf25412a9969928a4e3982a7b1","name":"posicionArte","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/a075b500115e986aa9f83ee85951a8fadc019454ae7e87a2900b32ea60e71d70?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a075b500115e986aa9f83ee85951a8fadc019454ae7e87a2900b32ea60e71d70?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a075b500115e986aa9f83ee85951a8fadc019454ae7e87a2900b32ea60e71d70?s=96&d=mm&r=g","caption":"posicionArte"},"sameAs":["http:\/\/posicionarte.cl"],"url":"https:\/\/posicionarte.cl\/blog\/author\/isma-webseo\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/posicionarte.cl\/blog\/wp-content\/uploads\/2025\/04\/Blue-and-Orange-Logistics-Logo.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/posicionarte.cl\/blog\/wp-json\/wp\/v2\/posts\/1638","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/posicionarte.cl\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/posicionarte.cl\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/posicionarte.cl\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/posicionarte.cl\/blog\/wp-json\/wp\/v2\/comments?post=1638"}],"version-history":[{"count":0,"href":"https:\/\/posicionarte.cl\/blog\/wp-json\/wp\/v2\/posts\/1638\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/posicionarte.cl\/blog\/wp-json\/wp\/v2\/media\/1565"}],"wp:attachment":[{"href":"https:\/\/posicionarte.cl\/blog\/wp-json\/wp\/v2\/media?parent=1638"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/posicionarte.cl\/blog\/wp-json\/wp\/v2\/categories?post=1638"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/posicionarte.cl\/blog\/wp-json\/wp\/v2\/tags?post=1638"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}