{"id":1525,"date":"2025-04-14T23:14:30","date_gmt":"2025-04-15T03:14:30","guid":{"rendered":"https:\/\/posicionarte.cl\/?p=1525"},"modified":"2025-04-14T23:14:32","modified_gmt":"2025-04-15T03:14:32","slug":"practicas-ia-y-amenazas-en-la-informatica-2025","status":"publish","type":"post","link":"https:\/\/posicionarte.cl\/blog\/tecnologia\/practicas-ia-y-amenazas-en-la-informatica-2025\/","title":{"rendered":"Pr\u00e1cticas, IA y Amenazas en la Inform\u00e1tica 2025"},"content":{"rendered":"\n

En el acelerado mundo digital de 2025, las peque\u00f1as y medianas empresas (PYMEs) en Chile tienen una oportunidad \u00fanica: competir en igualdad de condiciones con grandes corporaciones, pero con un toque m\u00e1s cercano y aut\u00e9ntico. Seg\u00fan la gu\u00eda de Sociable<\/strong>, el marketing digital ya no es solo una opci\u00f3n, sino una necesidad para llegar a m\u00e1s clientes sin gastar fortunas en publicidad tradicional.<\/p>\n\n\n\n

Pero, \u00bfc\u00f3mo hacer que estas estrategias \u2014desde el SEO hasta la inteligencia artificial\u2014 no solo sean efectivas, sino tambi\u00e9n humanas<\/em>?<\/p>\n\n\n\n

1. La IA que Habla como T\u00fa (y te Entiende)<\/strong><\/h2>\n\n\n\n

La IA generativa<\/strong> ya no es ciencia ficci\u00f3n: puede redactar publicaciones, dise\u00f1ar banners e incluso personalizar mensajes para cada cliente. Pero el verdadero valor est\u00e1 en usarla para potenciar la autenticidad<\/strong>, no para reemplazarla.<\/p>\n\n\n\n

    \n
  • Ejemplo:<\/strong>\u00a0Una panader\u00eda en Valpara\u00edso podr\u00eda usar IA para generar recetas en su blog, pero el due\u00f1o a\u00f1ade an\u00e9cdotas de su abuela sobre c\u00f3mo se horneaba el pan d\u00e9cadas atr\u00e1s. La tecnolog\u00eda ayuda, pero la esencia sigue siendo humana.<\/li>\n<\/ul>\n\n\n\n

    2. Realidad Aumentada: Probarte ese Vestido sin Salir de Casa<\/strong><\/h2>\n\n\n\n

    Las experiencias inmersivas (RA\/RV)<\/strong> no son solo para grandes marcas. Una tienda de ropa en Concepci\u00f3n podr\u00eda permitir que sus clientes \u00abse prueben\u00bb prendas desde su celular, pero lo que marca la diferencia es el asesoramiento en vivo por videollamada con un vendedor que conoce los gustos locales.<\/p>\n\n\n\n

    3. 5G: Velocidad que Conecta Emociones<\/strong><\/h2>\n\n\n\n

    Con el 5G (y pronto el 6G)<\/strong>, las p\u00e1ginas web cargar\u00e1n al instante, pero lo que realmente importa es c\u00f3mo las PYMEs usan esa velocidad para crear experiencias memorables<\/strong>.<\/p>\n\n\n\n

      \n
    • Un caf\u00e9 en Santiago<\/strong>\u00a0podr\u00eda transmitir en vivo el proceso de tostado de sus granos, interactuando con los clientes que preguntan sobre sabores. La tecnolog\u00eda acerca, pero la pasi\u00f3n del barrio sigue siendo el ingrediente secreto.<\/li>\n<\/ul>\n\n\n\n

      4. Ciberseguridad: Protegiendo Confianzas<\/strong><\/h2>\n\n\n\n

      El phishing con deepfake<\/strong> y el malware invisible son amenazas reales, pero detr\u00e1s de cada firewall hay clientes que conf\u00edan en la PYME.<\/p>\n\n\n\n

        \n
      • Soluci\u00f3n humana:<\/strong>\u00a0Una ferreter\u00eda en Antofagasta no solo cifra sus datos, sino que educa a sus clientes con correos sencillos explicando c\u00f3mo detectar fraudes. La seguridad t\u00e9cnica se combina con la transparencia.<\/li>\n<\/ul>\n\n\n\n

        5. SEO con Alma<\/strong><\/h2>\n\n\n\n

        Google prioriza contenido \u00fatil, pero lo que realmente enamora a los algoritmos (y a las personas) son las historias reales.<\/p>\n\n\n\n

          \n
        • Una carpinter\u00eda en Puerto Montt<\/strong>\u00a0optimiza su sitio con palabras clave, pero lo que lo posiciona son los testimonios de clientes mostrando sus muebles en sus hogares. El SEO es t\u00e9cnico, pero el engagement es emocional.<\/li>\n<\/ul>\n\n\n\n

          Conclusi\u00f3n: El Futuro es Digital, pero el Coraz\u00f3n es Humano<\/strong><\/h2>\n\n\n\n

          Las tendencias tecnol\u00f3gicas del 2025 ofrecen herramientas poderosas, pero el \u00e9xito de las PYMEs chilenas estar\u00e1 en c\u00f3mo las usan para conectar, no solo para vender<\/strong>. La IA, el 5G y la realidad aumentada son el \u00abc\u00f3mo\u00bb, pero la autenticidad, la confianza y las historias locales son el \u00abpor qu\u00e9\u00bb.<\/p>\n\n\n\n

          \u00bfListo para innovar? El futuro del marketing digital no est\u00e1 en las m\u00e1quinas, sino en las personas que las usan con creatividad y calidez. \ud83d\ude80<\/p>\n","protected":false},"excerpt":{"rendered":"

          En el acelerado mundo digital de 2025, las peque\u00f1as y medianas empresas (PYMEs) en Chile tienen una oportunidad \u00fanica: competir en igualdad de condiciones con grandes corporaciones, pero con un toque m\u00e1s cercano y aut\u00e9ntico. Seg\u00fan la gu\u00eda de Sociable, el marketing digital ya no es solo una opci\u00f3n, sino una necesidad para llegar a m\u00e1s […]<\/p>\n","protected":false},"author":1,"featured_media":1526,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[9],"tags":[],"class_list":["post-1525","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tecnologia"],"_wp_attached_file":null,"_wp_attachment_metadata":null,"_wp_attachment_image_alt":null,"litespeed-optimize-set":null,"litespeed-optimize-size":null,"_elementor_source_image_hash":null,"_elementor_is_screenshot":null,"_source_url":null,"original_url":null,"_wp_attachment_backup_sizes":null,"_wp_attachment_context":null,"_wp_trash_meta_status":null,"_wp_trash_meta_time":null,"_oembed_44e1856a4c937543f2e1a640e282ba87":null,"_oembed_time_44e1856a4c937543f2e1a640e282ba87":null,"template_type":null,"include_in_zip":null,"elementor_pro_required":null,"wp_page_template":null,"_g_feedback_shortcode_cfda2e15823cbf93e299b881da953f1472abf274":null,"_g_feedback_shortcode_atts_cfda2e15823cbf93e299b881da953f1472abf274":null,"gm_preset_preview":null,"gm_preset_screenshot":null,"gm_compiled_css":null,"gm_preset_key":null,"gm_version":null,"gm_compiled_css_rtl":null,"gm_preset_settings":null,"_menu_item_type":null,"_menu_item_menu_item_parent":null,"_menu_item_object_id":null,"_menu_item_object":null,"_menu_item_target":null,"_menu_item_classes":null,"_menu_item_xfn":null,"_menu_item_url":null,"_wp_old_date":null,"_g_feedback_shortcode_1a40ccbfe02879873e3e4903a684e26e7da29ca7":null,"_g_feedback_shortcode_atts_1a40ccbfe02879873e3e4903a684e26e7da29ca7":null,"_yoast_wpseo_meta-robots-noindex":null,"_yoast_wpseo_meta-robots-nofollow":null,"_g_feedback_shortcode_c39cd5f58ed1caa3438c80e25f32405eceb0bf5e":null,"_g_feedback_shortcode_atts_c39cd5f58ed1caa3438c80e25f32405eceb0bf5e":null,"_g_feedback_shortcode_8417f978a085f34d06b3a211d08e25046e68ce99":null,"_g_feedback_shortcode_atts_8417f978a085f34d06b3a211d08e25046e68ce99":null,"_g_feedback_shortcode_d56b30adae9ec2bd3373d8cc4765683a6e82fb52":null,"_g_feedback_shortcode_atts_d56b30adae9ec2bd3373d8cc4765683a6e82fb52":null,"_g_feedback_shortcode_dcca4b4ceae7ca25091ecf6ab42601aa112426c7":null,"_g_feedback_shortcode_atts_dcca4b4ceae7ca25091ecf6ab42601aa112426c7":null,"_g_feedback_shortcode_bdc0f70fb7932a5d79f6d0e91d3faaaa003f8ce8":null,"_g_feedback_shortcode_atts_bdc0f70fb7932a5d79f6d0e91d3faaaa003f8ce8":null,"_g_feedback_shortcode_cb8cdd1ca13d90d88da3d58720b51b0cffdac0d3":null,"_g_feedback_shortcode_atts_cb8cdd1ca13d90d88da3d58720b51b0cffdac0d3":null,"_jetpack_memberships_contains_paid_content":null,"_yoast_wpseo_primary_category":"9","_oembed_7b0ff7199e7f66e310bfc4f9f78c02ad":null,"_oembed_time_7b0ff7199e7f66e310bfc4f9f78c02ad":null,"_g_feedback_shortcode_2a40a226f6c268dcabd6183e5e4881b6cc155172":null,"_g_feedback_shortcode_atts_2a40a226f6c268dcabd6183e5e4881b6cc155172":null,"_g_feedback_shortcode_344d1b87dd1ac338a283012d02d670d24f69acd6":null,"_g_feedback_shortcode_atts_344d1b87dd1ac338a283012d02d670d24f69acd6":null,"_g_feedback_shortcode_5bb2df10f7e967ac2a48643be364d8f46b3b8110":null,"_g_feedback_shortcode_atts_5bb2df10f7e967ac2a48643be364d8f46b3b8110":null,"_g_feedback_shortcode_5115331726dc005ff8e058fd46f4081ad6dd2dec":null,"_g_feedback_shortcode_atts_5115331726dc005ff8e058fd46f4081ad6dd2dec":null,"_g_feedback_shortcode_1dfcd921c0e4d8a6cfc9a5fc027244a3fd3290be":null,"_g_feedback_shortcode_atts_1dfcd921c0e4d8a6cfc9a5fc027244a3fd3290be":null,"_g_feedback_shortcode_b25ac7937bd0541a8f045f03af95eaf501d7e734":null,"_g_feedback_shortcode_atts_b25ac7937bd0541a8f045f03af95eaf501d7e734":null,"_wpas_done_all":"1","_publicize_shares":[{"status":"success","message":"https:\/\/facebook.com\/553762604494567_122120807036790958","timestamp":1744686887,"service":"facebook","connection_id":25569341,"external_id":"553762604494567","external_name":"Arriendos 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